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Consideration, choice, and classifying loyalty

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  • Andres Terech
  • Randolph Bucklin
  • Donald Morrison

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  • Andres Terech & Randolph Bucklin & Donald Morrison, 2009. "Consideration, choice, and classifying loyalty," Marketing Letters, Springer, vol. 20(3), pages 209-225, September.
    • Handle: RePEc:kap:mktlet:v:20:y:2009:i:3:p:209-225
    DOI: 10.1007/s11002-008-9065-y
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    References listed on IDEAS

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    1. Jorge Silva-Risso & Irina Ionova, 2008. "—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions," Marketing Science, INFORMS, vol. 27(4), pages 545-566, 07-08.
    2. Kenneth E. Train & Clifford Winston, 2007. "Vehicle Choice Behavior And The Declining Market Share Of U.S. Automakers," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 48(4), pages 1469-1496, November.
    3. Steven Berry & James Levinsohn & Ariel Pakes, 2004. "Differentiated Products Demand Systems from a Combination of Micro and Macro Data: The New Car Market," Journal of Political Economy, University of Chicago Press, vol. 112(1), pages 68-105, February.
    4. Gilles Laurent & Eric Lapersonne & Jean-Jacques Le Goff, 1995. "Consideration sets of size one: An empirical investigation of automobile purchases," Post-Print hal-00458463, HAL.
    5. Richard A. Colombo & Donald G. Morrison, 1989. "Note—A Brand Switching Model with Implications for Marketing Strategies," Marketing Science, INFORMS, vol. 8(1), pages 89-99.
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    Citations

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    Cited by:

    1. Gergely Biczók & Sándor Kardos & Tuan Trinh, 2010. "Pricing Internet access in the presence of user loyalty," Netnomics, Springer, vol. 11(2), pages 119-147, July.
    2. Edwin Love & Mark Staton & Jeff D. Rotman, 2016. "Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty," Marketing Letters, Springer, vol. 27(4), pages 661-674, December.
    3. Romaniuk, Jenni & Nenycz-Thiel, Magda, 2016. "Lapsed buyers' durable brand consideration in emerging markets," Journal of Business Research, Elsevier, vol. 69(9), pages 3645-3651.
    4. Adam C. Merkle & Catherine Hessick & Britton R. Leggett & Larry Goehrig & Kenneth O’Connor, 2020. "Exploring the components of brand equity amid declining ticket sales in Major League Baseball," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(3), pages 149-164, September.
    5. Leigh McAlister & Shameek Sinha, 2021. "A customer portfolio management model that relates company’s marketing to its long-term survival," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 584-600, May.
    6. Andy Chin Woon Fook & Omkar Dastane, 2021. "Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis," Jindal Journal of Business Research, , vol. 10(1), pages 7-32, June.

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