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To seek variety or uniformity: The role of culture in consumers’ choice in a group setting

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  • Song Yoon
  • Kwanho Suk
  • Seon Lee
  • Eun Park

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  • Song Yoon & Kwanho Suk & Seon Lee & Eun Park, 2011. "To seek variety or uniformity: The role of culture in consumers’ choice in a group setting," Marketing Letters, Springer, vol. 22(1), pages 49-64, March.
    • Handle: RePEc:kap:mktlet:v:22:y:2011:i:1:p:49-64
    DOI: 10.1007/s11002-010-9102-5
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    References listed on IDEAS

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    1. Ariely, Dan & Levav, Jonathan, 2000. "Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(3), pages 279-290, December.
    2. Drolet, Aimee, 2002. "Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 293-305, December.
    3. repec:cup:judgdm:v:1:y:2006:i::p:33-47 is not listed on IDEAS
    4. Ratner, Rebecca K & Kahn, Barbara E, 2002. "The Impact of Private versus Public Consumption on Variety-Seeking Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(2), pages 246-257, September.
    5. Christophe Van den Bulte & Stefan Stremersch, 2004. "Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test," Marketing Science, INFORMS, vol. 23(4), pages 530-544, July.
    6. Ratner, Rebecca K & Kahn, Barbara E & Kahneman, Daniel, 1999. "Choosing Less-Preferred Experiences for the Sake of Variety," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(1), pages 1-15, June.
    7. van den Bulte, C. & Stremersch, S., 2003. "Contagion and heterogeneity in new product diffusion: An emperical test," ERIM Report Series Research in Management ERS-2003-077-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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    Cited by:

    1. Ye Yang & Angela Paladino, 2015. "The case of wine: understanding Chinese gift-giving behavior," Marketing Letters, Springer, vol. 26(3), pages 335-361, September.
    2. Clauzel, Amélie & Guichard, Nathalie & Riché, Caroline, 2019. "Dining alone or together? The effect of group size on the service customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 222-228.
    3. Xu-Priour, Dong-Ling & Truong, Yann & Klink, Richard R., 2014. "The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior: A comparative study between China and France," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 265-275.
    4. Minji Suh & Hyewon Cho, 2023. "Cultural differences in giving experiential (vs. material) gifts," Marketing Letters, Springer, vol. 34(2), pages 223-236, June.
    5. Eun Young Park & Jin Hwa Rhee, 2019. "Who Clicks on Online Donation? Understanding the Characteristics of SNS Users during Participation in Online Campaigns," Sustainability, MDPI, vol. 11(13), pages 1-15, July.
    6. Mercedes Martos-Partal & Oscar González-Benito & Mariana Fustinoni-Venturini, 2015. "Motivational profiling of store brand shoppers: Differences across quality tiers," Marketing Letters, Springer, vol. 26(2), pages 187-200, June.

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