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Construal-level mind-sets and the perceived validity of marketing claims

Author

Listed:
  • Scott Wright
  • Chris Manolis
  • Drew Brown
  • Xiaoning Guo
  • John Dinsmore
  • C.-Y. Chiu
  • Frank Kardes

Abstract

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Suggested Citation

  • Scott Wright & Chris Manolis & Drew Brown & Xiaoning Guo & John Dinsmore & C.-Y. Chiu & Frank Kardes, 2012. "Construal-level mind-sets and the perceived validity of marketing claims," Marketing Letters, Springer, vol. 23(1), pages 253-261, March.
    • Handle: RePEc:kap:mktlet:v:23:y:2012:i:1:p:253-261
    DOI: 10.1007/s11002-011-9151-4
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    References listed on IDEAS

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    1. Hawkins, Scott A & Hoch, Stephen J, 1992. "Low-Involvement Learning: Memory without Evaluation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 212-225, September.
    2. Friestad, Marian & Wright, Peter, 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 1-31, June.
    3. Herr, Paul M & Kardes, Frank R & Kim, John, 1991. "Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 454-462, March.
    4. Law, Sharmistha & Hawkins, Scott A & Craik, Fergus I M, 1998. "Repetition-Induced Belief in the Elderly: Rehabilitating Age-Related Memory Deficits," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 91-107, September.
    5. Ian Skurnik & Carolyn Yoon & Denise C. Park & Norbert Schwarz, 2005. "How Warnings about False Claims Become Recommendations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 713-724, March.
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    Cited by:

    1. Rebecca K. Trump & Kevin P. Newman, 2017. "When do unethical brand perceptions spill over to competitors?," Marketing Letters, Springer, vol. 28(2), pages 219-230, June.
    2. Loebnitz, Natascha & Frank, Phillip & Otterbring, Tobias, 2022. "Stairway to organic heaven: The impact of social and temporal distance in print ads," Journal of Business Research, Elsevier, vol. 139(C), pages 1044-1057.
    3. Dong Hoo Kim & Doori Song, 2019. "Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 255-267, May.
    4. Xingyuan Wang & Yingying Du & Yun Liu & Shuyang Wang, 2022. "Telling You More Fluently: Effect of the Joint Presentation of Eco-Label Information on Consumers’ Purchase Intention," IJERPH, MDPI, vol. 19(20), pages 1-19, October.
    5. Tan, Wee-Kheng & Wang, Wei-Jie, 2021. "The application of information values and construal level theory for examining low cost carrier advertisements," Journal of Air Transport Management, Elsevier, vol. 90(C).
    6. Tian, Jing & Chen, Rong & Xu, Xiaobing, 2022. "A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 156-169.
    7. de Regt, Anouk & Plangger, Kirk & Barnes, Stuart J., 2021. "Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing," Journal of Business Research, Elsevier, vol. 136(C), pages 513-522.

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