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The out-of-region bias: Distance estimations based on geographic category membership

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  • Caglar Irmak
  • Rebecca Naylor
  • William Bearden

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  • Caglar Irmak & Rebecca Naylor & William Bearden, 2011. "The out-of-region bias: Distance estimations based on geographic category membership," Marketing Letters, Springer, vol. 22(2), pages 181-196, June.
    • Handle: RePEc:kap:mktlet:v:22:y:2011:i:2:p:181-196
    DOI: 10.1007/s11002-010-9120-3
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    References listed on IDEAS

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    1. Raghubir, Priya & Krishna, Aradhna, 1996. "As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(1), pages 26-39, June.
    2. Dilip Soman & Mengze Shi, 2003. "Virtual Progress: The Effect of Path Characteristics on Perceptions of Progress and Choice," Management Science, INFORMS, vol. 49(9), pages 1229-1250, September.
    3. David L. Huff, 1963. "A Probabilistic Analysis of Shopping Center Trade Areas," Land Economics, University of Wisconsin Press, vol. 39(1), pages 81-90.
    4. Carvalho, Sergio W. & Block, Lauren G. & Sivaramakrishnan, Subramanian & Manchanda, Rajesh V. & Mitakakis, Chrissy, 2008. "Risk perception and risk avoidance: The role of cultural identity and personal relevance," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 319-326.
    5. Kang, Yong-Soon & Herr, Paul M & Page, Christine M, 2003. "Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(3), pages 420-429, December.
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    Cited by:

    1. Kim, Sunghoon & DeSarbo, Wayne S. & Chang, Won, 2021. "Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 792-803.

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