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Deriving joint space positioning maps from consumer preference ratings

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  • Wayne DeSarbo
  • Joonwook Park
  • Vithala Rao

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  • Wayne DeSarbo & Joonwook Park & Vithala Rao, 2011. "Deriving joint space positioning maps from consumer preference ratings," Marketing Letters, Springer, vol. 22(1), pages 1-14, March.
    • Handle: RePEc:kap:mktlet:v:22:y:2011:i:1:p:1-14
    DOI: 10.1007/s11002-009-9100-7
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    References listed on IDEAS

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    1. Martin Natter & Andreas Mild & Udo Wagner & Alfred Taudes, 2008. "—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool," Marketing Science, INFORMS, vol. 27(4), pages 600-609, 07-08.
    2. Warren Torgerson, 1952. "Multidimensional scaling: I. Theory and method," Psychometrika, Springer;The Psychometric Society, vol. 17(4), pages 401-419, December.
    3. Yoshio Takane & J. Carroll, 1981. "Nonmetric maximum likelihood multidimensional scaling from directional rankings of similarities," Psychometrika, Springer;The Psychometric Society, vol. 46(4), pages 389-405, December.
    4. Hamparsum Bozdogan, 1987. "Model selection and Akaike's Information Criterion (AIC): The general theory and its analytical extensions," Psychometrika, Springer;The Psychometric Society, vol. 52(3), pages 345-370, September.
    5. Wayne DeSarbo & Vithala R. Rao, 1986. "A Constrained Unfolding Methodology for Product Positioning," Marketing Science, INFORMS, vol. 5(1), pages 1-19.
    6. Peter Schönemann & Ledyard Tucker, 1967. "A maximum likelihood solution for the method of successive intervals allowing for unequal stimulus dispersions," Psychometrika, Springer;The Psychometric Society, vol. 32(4), pages 403-417, December.
    7. Frank Busing & Patrick Groenen & Willem Heiser, 2005. "Avoiding degeneracy in multidimensional unfolding by penalizing on the coefficient of variation," Psychometrika, Springer;The Psychometric Society, vol. 70(1), pages 71-98, March.
    8. Roland T. Rust & Duncan Simester & Roderick J. Brodie & V. Nilikant, 1995. "Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria," Management Science, INFORMS, vol. 41(2), pages 322-333, February.
    9. Ernest Adams & Samuel Messick, 1958. "An axiomatic formulation and generalization of successive intervals scaling," Psychometrika, Springer;The Psychometric Society, vol. 23(4), pages 355-368, December.
    10. Yoshio Takane, 1981. "Multidimensional successive categories scaling: A maximum likelihood method," Psychometrika, Springer;The Psychometric Society, vol. 46(1), pages 9-28, March.
    11. Wayne DeSarbo & Joonwook Park & Crystal Scott, 2008. "A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data," Psychometrika, Springer;The Psychometric Society, vol. 73(1), pages 1-20, March.
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    Citations

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    Cited by:

    1. Tammo H.A. Bijmolt & Michel Wedel & Wayne S. DeSarbo, 2021. "Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 8(1), pages 1-15, June.
    2. Moon, Sangkil & Kamakura, Wagner A., 2017. "A picture is worth a thousand words: Translating product reviews into a product positioning map," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 265-285.
    3. Duncan Fong & Wayne DeSarbo & Zhe Chen & Zhuying Xu, 2015. "A Bayesian Vector Multidimensional Scaling Procedure Incorporating Dimension Reparameterization with Variable Selection," Psychometrika, Springer;The Psychometric Society, vol. 80(4), pages 1043-1065, December.
    4. Alzate, Miriam & Arce-Urriza, Marta & Cebollada, Javier, 2022. "Mining the text of online consumer reviews to analyze brand image and brand positioning," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).

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