What type of framing message is more appropriate with nine-ending pricing?
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DOI: 10.1007/s11002-012-9164-7
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Cited by:
- Jeong, Ji Youn & Crompton, John L., 2018. "Do subjects from high and low context cultures attribute different meanings to tourism services with 9-ending prices?," Tourism Management, Elsevier, vol. 64(C), pages 110-118.
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- Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
- Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
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- Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
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- Syon P. Bhanot & Christina A. Roberto & Anjali Chainani & Charles Williamson & Mehra den Braven, 2019. "Testing effects of loss framing and checklists: evidence from a field experiment on wellness program participation in Philadelphia," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 5(2), pages 210-222, December.
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Keywords
Nine-ending prices; Gain-framed messages; Loss-framed messages; Advertisement; Regulatory fit;All these keywords.
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