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Making choices under conflict: The impact of decision frames

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  • Parthasarathy Krishnamurthy
  • Anish Nagpal

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  • Parthasarathy Krishnamurthy & Anish Nagpal, 2010. "Making choices under conflict: The impact of decision frames," Marketing Letters, Springer, vol. 21(1), pages 37-51, March.
    • Handle: RePEc:kap:mktlet:v:21:y:2010:i:1:p:37-51
    DOI: 10.1007/s11002-009-9079-0
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    References listed on IDEAS

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    1. Ganzach, Yoav, 1995. "Attribute Scatter and Decision Outcome: Judgment versus Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 62(1), pages 113-122, April.
    2. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    3. Russo, J. Edward & Medvec, Victoria Husted & Meloy, Margaret G., 1996. "The Distortion of Information during Decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 66(1), pages 102-110, April.
    4. Anish Nagpal & Parthasarathy Krishnamurthy, 2008. "Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(5), pages 696-705, August.
    5. Sanbonmatsu, David M. & Kardes, Frank R. & Gibson, Bryan D., 1991. "The role of attribute knowledge and overall evaluations in comparative judgment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 48(1), pages 131-146, February.
    6. Subimal Chatterjee & Timothy B. Heath, 1996. "Conflict and Loss Aversion in Multiattribute Choice: The Effects of Trade-Off Size and Reference Dependence on Decision Difficulty," Post-Print hal-00670460, HAL.
    7. Meyers-Levy, Joan & Tybout, Alice M, 1989. "Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 39-54, June.
    8. Mantel, Susan Powell & Kardes, Frank R, 1999. "The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 335-352, March.
    9. Chatterjee, Subimal & Heath, Timothy B., 1996. "Conflict and Loss Aversion in Multiattribute Choice: The Effects of Trade-Off Size and Reference Dependence on Decision Difficulty," Organizational Behavior and Human Decision Processes, Elsevier, vol. 67(2), pages 144-155, August.
    10. Billings, Robert S. & Scherer, Lisa L., 1988. "The effects of response mode and importance on decision-making strategies: Judgment versus choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 41(1), pages 1-19, February.
    11. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
    12. Bruine de Bruin, Wandi & Keren, Gideon, 2003. "Order effects in sequentially judged options due to the direction of comparison," Organizational Behavior and Human Decision Processes, Elsevier, vol. 92(1-2), pages 91-101.
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    2. Lee, Kiljae & Choi, Jungsil, 2019. "Image-text inconsistency effect on product evaluation in online retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 279-288.

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