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The joint effects of advertising and product trial: A source-monitoring perspective

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  • Doreen Kum
  • Yih Lee

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  • Doreen Kum & Yih Lee, 2011. "The joint effects of advertising and product trial: A source-monitoring perspective," Marketing Letters, Springer, vol. 22(3), pages 213-226, September.
    • Handle: RePEc:kap:mktlet:v:22:y:2011:i:3:p:213-226
    DOI: 10.1007/s11002-010-9121-2
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    References listed on IDEAS

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    1. Rebecca W. Hamilton & Debora Viana Thompson, 2007. "Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(4), pages 546-555, June.
    2. Loraine Lau-Gesk, 2005. "Understanding Consumer Evaluations of Mixed Affective Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 23-28, June.
    3. Braun, Kathryn A, 1999. "Postexperience Advertising Effects on Consumer Memory," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 319-334, March.
    4. Hoch, Stephen J & Ha, Young-Won, 1986. "Consumer Learning: Advertising and the Ambiguity of Product Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 221-233, September.
    5. Joel B. Cohen & Americus Reed II, 2006. "A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(1), pages 1-15, June.
    6. Pechmann, Cornelia & Ratneshwar, S, 1992. "Consumer Covariation Judgments: Theory or Data Driven?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 373-386, December.
    7. Celsi, Richard L & Olson, Jerry C, 1988. "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 210-224, September.
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