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Business strategy, marketing organization culture, and performance

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  • Stanley Slater
  • Eric Olson
  • Carol Finnegan

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Suggested Citation

  • Stanley Slater & Eric Olson & Carol Finnegan, 2011. "Business strategy, marketing organization culture, and performance," Marketing Letters, Springer, vol. 22(3), pages 227-242, September.
    • Handle: RePEc:kap:mktlet:v:22:y:2011:i:3:p:227-242
    DOI: 10.1007/s11002-010-9122-1
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    References listed on IDEAS

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    1. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. "Designing Research for Application," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 197-207, September.
    2. Robert E. Quinn & John Rohrbaugh, 1983. "A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis," Management Science, INFORMS, vol. 29(3), pages 363-377, March.
    3. Jeffrey S. Conant & Michael P. Mokwa & P. Rajan Varadarajan, 1990. "Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study," Strategic Management Journal, Wiley Blackwell, vol. 11(5), pages 365-383, September.
    4. Richard P. Rumelt, 1991. "How much does industry matter?," Strategic Management Journal, Wiley Blackwell, vol. 12(3), pages 167-185, March.
    5. Stanley F. Slater & Eric M. Olson, 2001. "Marketing's contribution to the implementation of business strategy: an empirical analysis," Strategic Management Journal, Wiley Blackwell, vol. 22(11), pages 1055-1067, November.
    6. George P. Huber & Danial J. Power, 1985. "Retrospective reports of strategic‐level managers: Guidelines for increasing their accuracy," Strategic Management Journal, Wiley Blackwell, vol. 6(2), pages 171-180, April.
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    Citations

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    Cited by:

    1. A. Varadaraj & M. Prasanna Mohan Raj & S. Ananth, 2021. "The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), vol. 7(2), pages 182-207, December.
    2. Lisbeth Mananeke & Sundring Pantja Djati & Rahmat Ingkadijaya & Linda Desafitri RB, 2021. "The Effect of Organizational Culture on Business Performance of Small-Medium Enterprises in Fisheries Among Coastal Communities," Technium Social Sciences Journal, Technium Science, vol. 18(1), pages 333-347, April.
    3. Wijiharjono, Nuryadi, 2021. "The triple helix dan kapabilitas inovasi: Sebuah kerangka konseptual pemasaran ekonomi kreatif [The triple helix and innovation capabilities: A Conceptual framework of marketing for the creative ec," MPRA Paper 108263, University Library of Munich, Germany.
    4. Yayla, Serdar & Kutlubay, Omer Cem & Cicek, Mesut & Yeniyurt, Sengun, 2023. "Once upon a time in a foreign market: The role of cultural distance in the economic performance of multilateral non-equity partnerships," International Business Review, Elsevier, vol. 32(4).
    5. Todd Morgan & Sergey Alexander Anokhin & Chanho Song & Natalia Chistyakova, 2019. "The role of customer participation in building new product development speed capabilities in turbulent environments," International Entrepreneurship and Management Journal, Springer, vol. 15(1), pages 119-133, March.
    6. Yufei Zhang & G. Tomas M. Hult & David J. Ketchen & Roger J. Calantone, 2020. "Effects of firm-, industry-, and country-level innovation on firm performance," Marketing Letters, Springer, vol. 31(2), pages 231-245, September.
    7. Zbyslaw Dobrowolski, 2021. "The Strategy of Vaccination and Global Pandemic: How Framing May Thrive on Strategy During and After Covid-19," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 532-541.
    8. Tereza Dean & David A. Griffith & Roger J. Calantone, 2018. "Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions," Marketing Letters, Springer, vol. 29(1), pages 87-100, March.
    9. Yu, Feifei & Du, Hongyan & Li, Xiaotong & Cao, Jiayu, 2023. "Enterprise digitalization, business strategy and subsidy allocation: Evidence of the signaling effect," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    10. Houda Qasim Aleqedat & Sara Zakaria AL-Rawash, 2020. "International Journal of Business and Social Research (IJBSR)7The Impacts of Hofstede’s Cultural Dimensions and Ownership Structure on Dividend Policy of Financial Sectors in Jordan," Journal of Business, LAR Center Press, vol. 5(1), pages 07-25, January.
    11. Pratono, Aluisius Hery & Mahmood, Rosli, 2014. "The Moderating Effect of Environmental Turbulence in the Relationship between Entrepreneurial Management and Firm Performance," MPRA Paper 58493, University Library of Munich, Germany.

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