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Calculating, creating, and claiming value in business markets: Status and research agenda

Author

Listed:
  • Gary Lilien
  • Rajdeep Grewal
  • Douglas Bowman
  • Min Ding
  • Abbie Griffin
  • V. Kumar
  • Das Narayandas
  • Renana Peres
  • Raji Srinivasan
  • Qiong Wang

Abstract

No abstract is available for this item.

Suggested Citation

  • Gary Lilien & Rajdeep Grewal & Douglas Bowman & Min Ding & Abbie Griffin & V. Kumar & Das Narayandas & Renana Peres & Raji Srinivasan & Qiong Wang, 2010. "Calculating, creating, and claiming value in business markets: Status and research agenda," Marketing Letters, Springer, vol. 21(3), pages 287-299, September.
    • Handle: RePEc:kap:mktlet:v:21:y:2010:i:3:p:287-299
    DOI: 10.1007/s11002-010-9108-z
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    References listed on IDEAS

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    9. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    10. Sandy D. Jap & Erin Anderson, 2003. "Safeguarding Interorganizational Performance and Continuity Under Ex Post Opportunism," Management Science, INFORMS, vol. 49(12), pages 1684-1701, December.
    11. Rajdeep Grewal & Gary L. Lilien & Girish Mallapragada, 2006. "Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems," Management Science, INFORMS, vol. 52(7), pages 1043-1056, July.
    12. Olivier Toubia & Laurent Florès, 2007. "Adaptive Idea Screening Using Consumers," Marketing Science, INFORMS, vol. 26(3), pages 342-360, 05-06.
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    Cited by:

    1. José Sánchez & María Vijande & Juan Gutiérrez, 2012. "Value-creating functions, satisfaction and loyalty in business markets: a categorical variable approach using a robust methodology under structural equation modeling," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(3), pages 777-794, April.
    2. Bendle, Neil Thomas & Wang, Xin (Shane), 2017. "Marketing accounts," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 604-621.
    3. Hannah S. Lee & David A. Griffith, 2021. "Reward strategy spillover effects on observer cooperation in business networks," Marketing Letters, Springer, vol. 32(1), pages 47-59, March.
    4. Tereza Dean & David A. Griffith & Roger J. Calantone, 2018. "Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions," Marketing Letters, Springer, vol. 29(1), pages 87-100, March.
    5. López-Fernández, Begoña & Perrigot, Rozenn, 2018. "Using Websites to Recruit Franchisee Candidates," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 80-94.
    6. Prior, Daniel D. & Keränen, Joona, 2020. "Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence," Australasian marketing journal, Elsevier, vol. 28(2), pages 83-89.
    7. Fenfang Lin & Wai-Sum Siu, 2020. "Exploring brand management strategies in Chinese manufacturing industry," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 48-76, January.

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