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More than just a utensil: The influence of drinking straw size on perceived consumption

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  • Hung-Ming Lin
  • Hui-Yi Lo
  • Yu-Sung Liao

Abstract

This research replicates and extends Wansink and colleagues' research on the effect of container size on actual consumption by examining the influence of medium size of consumption (straw size) on perceived consumption. Results from two studies show that participants who used a thin straw perceived their consumption as greater than those who used a thick straw, because straw size can lead to different perceptions of consumption time. Furthermore, sip size does not moderate the effect of straw size on perceived consumption. Copyright Springer Science+Business Media New York 2013

Suggested Citation

  • Hung-Ming Lin & Hui-Yi Lo & Yu-Sung Liao, 2013. "More than just a utensil: The influence of drinking straw size on perceived consumption," Marketing Letters, Springer, vol. 24(4), pages 381-386, December.
    • Handle: RePEc:kap:mktlet:v:24:y:2013:i:4:p:381-386
    DOI: 10.1007/s11002-013-9225-6
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    References listed on IDEAS

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    1. Arul Mishra & Himanshu Mishra & Tamara M. Masters, 2012. "The Influence of Bite Size on Quantity of Food Consumed: A Field Study," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(5), pages 791-795.
    2. Wansink, Brian & van Ittersum, Koert, 2003. "Bottoms Up! The Influence of Elongation on Pouring and Consumption Volume," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(3), pages 455-463, December.
    3. Koert Van Ittersum & Brian Wansink, 2012. "Plate Size and Color Suggestibility: The Delboeuf Illusion's Bias on Serving and Eating Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(2), pages 215-228.
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    Cited by:

    1. Courtney Szocs & Dipayan Biswas, 2016. "Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs," Marketing Letters, Springer, vol. 27(4), pages 753-764, December.

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