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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

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Cited by:

  1. Mithun S. Ullal & Iqbal Thonse Hawaldar & Rashmi Soni & Mohammed Nadeem, 2021. "The Role of Machine Learning in Digital Marketing," SAGE Open, , vol. 11(4), pages 21582440211, October.
  2. Clément Levallois & Morgane Marchand & Tiago Mata & André Panisson, 2016. "Twitter for Research, Handbook 2015-2016," Post-Print hal-01892824, HAL.
  3. Robert Gharios & Bashar Abu Khalaf, 2024. "Digital Marketing’s Effect on Middle East and North Africa (MENA) Banks’ Success: Unleashing the Economic Potential of the Internet," Sustainability, MDPI, vol. 16(18), pages 1-20, September.
  4. Shu-Chun L. Huang & Wan-En Sun, 2019. "Exploration of Social Media for Observing Improper Tourist Behaviors in a National Park," Sustainability, MDPI, vol. 11(6), pages 1-11, March.
  5. Rosenthal, Benjamin & Brito, Eliane P.Z., 2017. "How virtual brand community traces may increase fan engagement in brand pages," Business Horizons, Elsevier, vol. 60(3), pages 375-384.
  6. Dana Adriana Lupșa-Tătaru & Radu Lixăndroiu, 2022. "YouTube Channels, Subscribers, Uploads and Views: A Multidimensional Analysis of the First 1700 Channels from July 2022," Sustainability, MDPI, vol. 14(20), pages 1-13, October.
  7. Zhu, Jiang & Jiang, Lan & Dou, Wenyu & Liang, Liang, 2019. "Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 101-112.
  8. Tajvidi, Mina & Richard, Marie-Odile & Wang, YiChuan & Hajli, Nick, 2020. "Brand co-creation through social commerce information sharing: The role of social media," Journal of Business Research, Elsevier, vol. 121(C), pages 476-486.
  9. Matej Kovač & Vesna Žabkar, 2020. "Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 9-25.
  10. Xu, Jia & Wei, Jiuchang & Zhao, Dingtao, 2016. "Influence of social media on operational efficiency of national scenic spots in china based on three-stage DEA model," International Journal of Information Management, Elsevier, vol. 36(3), pages 374-388.
  11. Veronika Tarnovskaya, 2017. "Reinventing Personal Branding Building a Personal Brand through Content on YouTube," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 3(1), pages 29-35, November.
  12. Raza, Ali & Ishaq, Muhammad Ishtiaq & Khan, Ayesha & Ahmad, Rehan & Haj Salem, Narjes, 2023. "How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  13. Relling, Marleen & Schnittka, Oliver & Sattler, Henrik & Johnen, Marius, 2016. "Each can help or hurt: Negative and positive word of mouth in social network brand communities," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 42-58.
  14. Peters, Kay & Chen, Yubo & Kaplan, Andreas M. & Ognibeni, Björn & Pauwels, Koen, 2013. "Social Media Metrics — A Framework and Guidelines for Managing Social Media," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 281-298.
  15. Swani, Kunal & Milne, George R., 2017. "Evaluating Facebook brand content popularity for service versus goods offerings," Journal of Business Research, Elsevier, vol. 79(C), pages 123-133.
  16. Tim Hilken & Debbie I. Keeling & Ko Ruyter & Dominik Mahr & Mathew Chylinski, 2020. "Seeing eye to eye: social augmented reality and shared decision making in the marketplace," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 143-164, March.
  17. Alden, Dana L. & Kelley, James B. & Youn, James B. & Chen, Qimei, 2016. "Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea," Journal of Business Research, Elsevier, vol. 69(12), pages 5909-5916.
  18. Mengdi Wang & Dong Li, 2020. "What motivates audience comments on live streaming platforms?," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-12, April.
  19. Simon, Françoise & Tossan, Vesselina, 2018. "Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media," Journal of Business Research, Elsevier, vol. 85(C), pages 175-184.
  20. Swani, Kunal & Milne, George R. & Miller, Elizabeth G., 2021. "Social media services branding: The use of corporate brand names," Journal of Business Research, Elsevier, vol. 125(C), pages 785-797.
  21. Kim, Hwang & Rao, Vithala R., 2022. "The role of network embeddedness across multiple social networks: Evidence from mobile social network games," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 867-887.
  22. Zia, Syeda Hamna & Muneer, Naima & Siddiqui, Amna & Huda, Rozmeen, 2022. "The Impact of Perceived Social Media Activities On Consumer-Based Brand Equity: A Perspective from Emerging Economy," MPRA Paper 112346, University Library of Munich, Germany.
  23. Wen-Yu Tsao, 2019. "Understanding Users’ Preference to Engage in YouTubers," International Journal of Human Resource Studies, Macrothink Institute, vol. 9(1), pages 277-298, December.
  24. Hee-Min Lee & Jee-Won Kang & Young Namkung, 2021. "Instagram Users’ Information Acceptance Process for Food-Content," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
  25. Kejun Lin & Wenbin Du & Shixin Yang & Chang Liu & Sanggyun Na, 2023. "The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
  26. Capatina, Alexandru & Kachour, Maher & Lichy, Jessica & Micu, Adrian & Micu, Angela-Eliza & Codignola, Federica, 2020. "Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations," Technological Forecasting and Social Change, Elsevier, vol. 151(C).
  27. Jing Ge & Ulrike Gretzel, 2018. "Impact of humour on firm-initiated social media conversations," Information Technology & Tourism, Springer, vol. 18(1), pages 61-83, April.
  28. Roberto Mosquera & Mofioluwasademi Odunowo & Trent McNamara & Xiongfei Guo & Ragan Petrie, 2020. "The economic effects of Facebook," Experimental Economics, Springer;Economic Science Association, vol. 23(2), pages 575-602, June.
  29. T.A. Syed & Fahad Mehmood & T. Qaiser, 2023. "Brand-SMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective," Post-Print hal-04317823, HAL.
  30. Annamalai, Balamurugan & Yoshida, Masayuki & Varshney, Sanjeev & Pathak, Atul Arun & Venugopal, Pingali, 2021. "Social media content strategy for sport clubs to drive fan engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  31. Barchiesi, Maria Assunta & Fronzetti Colladon, Andrea, 2021. "Corporate core values and social responsibility: What really matters to whom," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
  32. Raed S. Algharabat & Nripendra P. Rana, 0. "Social Commerce in Emerging Markets and its Impact on Online Community Engagement," Information Systems Frontiers, Springer, vol. 0, pages 1-22.
  33. Ioana-Simona Ivasciuc & Cristinel Petrișor Constantin & Adina Nicoleta Candrea & Ana Ispas, 2024. "Digital Landscapes: Analyzing the Impact of Facebook Communication on User Engagement with Romanian Ecotourism Destinations," Land, MDPI, vol. 13(4), pages 1-22, March.
  34. Abbasi, Amir Zaib & Tsiotsou, Rodoula H. & Hussain, Khalil & Rather, Raouf Ahmad & Ting, Ding Hooi, 2023. "Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  35. Zhao, Lu & Zhang, Mingli & Ming, Yaxin & Niu, Tao & Wang, Yu, 2023. "The effect of image richness on customer engagement: Evidence from Sina Weibo," Journal of Business Research, Elsevier, vol. 154(C).
  36. Wondwesen Tafesse & Anders Wien, 2017. "A framework for categorizing social media posts," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1284390-128, January.
  37. Ana Raluca CHIOSA, 2014. "Word Of Mouth – From Verbally Communication To Communication Online," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 415-420, November.
  38. Xi Chen & Xiangdong Shen & Xiangmeng Huang & Yu Li, 2021. "Research on Social Media Content Marketing: An Empirical Analysis Based on China’s 10 Metropolis for Korean Brands," SAGE Open, , vol. 11(4), pages 21582440211, October.
  39. Wang, Xu & Baesens, Bart & Zhu, Zhen, 2019. "On the optimal marketing aggressiveness level of C2C sellers in social media: Evidence from china," Omega, Elsevier, vol. 85(C), pages 83-93.
  40. Esther Calderón-Monge & José M. Ramírez-Hurtado, 2022. "Measuring the consumer engagement related to social media: the case of franchising," Electronic Commerce Research, Springer, vol. 22(4), pages 1249-1274, December.
  41. Liu, Xia & Shin, Hyunju & Burns, Alvin C., 2021. "Examining the impact of luxury brand's social media marketing on customer engagement​: Using big data analytics and natural language processing," Journal of Business Research, Elsevier, vol. 125(C), pages 815-826.
  42. Fangfang Li & Jorma Larimo & Leonidas C. Leonidou, 2021. "Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 51-70, January.
  43. Kuo, Ying-Feng & Chen, Fei-Lung, 2023. "The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  44. Colicev, Anatoli & Kumar, Ashish & O'Connor, Peter, 2019. "Modeling the relationship between firm and user generated content and the stages of the marketing funnel," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 100-116.
  45. Dhaoui, Chedia & Webster, Cynthia M., 2021. "Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 155-175.
  46. V. Kumar & JeeWon Brianna Choi & Mallik Greene, 2017. "Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 268-288, March.
  47. Sang-Hyeak Yoon & Hee-Woong Kim, 2019. "What content and context factors lead to selection of a video clip? The heuristic route perspective," Electronic Commerce Research, Springer, vol. 19(3), pages 603-627, September.
  48. Lidija Lalicic & Assumpció Huertas & Antonio Moreno & Mohammed Jabreel, 2019. "Which emotional brand values do my followers want to hear about? An investigation of popular European tourist destinations," Information Technology & Tourism, Springer, vol. 21(1), pages 63-81, March.
  49. Lijuan Bai & Xiangbin Yan, 2023. "Impact of social media capability on firm performance: new evidence from China," Asian Business & Management, Palgrave Macmillan, vol. 22(1), pages 118-136, February.
  50. Li, You & Chang, Yaping & Liang, Zhehao, 2022. "Attracting more meaningful interactions: The impact of question and product types on comments on social media advertisings," Journal of Business Research, Elsevier, vol. 150(C), pages 89-101.
  51. Jordi Paniagua & Marta Peris-Ortiz & Pawel Korzynski, 2020. "Talent Goes Social: Online Corporate Networking and Business Performance," Sustainability, MDPI, vol. 12(20), pages 1-13, October.
  52. Waqas, Muhammad & Salleh, Noor Akma Mohd & Hamzah, Zalfa Laili, 2021. "Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 106-120.
  53. Huan-Ming Chuang & Chien-I Chen, 2023. "The Role of Two-Way Influences on Sustaining Green Brand Engagement and Loyalty in Social Media," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
  54. Foltean, Florin Sabin & Trif, Simona Mihaela & Tuleu, Daniela Liliana, 2019. "Customer relationship management capabilities and social media technology use: Consequences on firm performance," Journal of Business Research, Elsevier, vol. 104(C), pages 563-575.
  55. Isabel Morteo, 2018. "Influencers As Enhancers Of The Value Cocreation Experience," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 12(2), pages 91-100.
  56. Olaf Maecker & Christian Barrot & Jan U. Becker, 2016. "The effect of social media interactions on customer relationship management," Business Research, Springer;German Academic Association for Business Research, vol. 9(1), pages 133-155, April.
  57. Sebastian Martin & Birgit Grüb, 0. "Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 0, pages 1-22.
  58. Hu, Miao & Chen, Jie & Chen, Qimei & He, Wei, 2020. "It pays off to be authentic: An examination of direct versus indirect brand mentions on social media," Journal of Business Research, Elsevier, vol. 117(C), pages 19-28.
  59. Stachowiak-Krzyżan Magda, 2021. "Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 115-136, September.
  60. Vasu Unnava & Ashwin Aravindakshan, 2021. "How does consumer engagement evolve when brands post across multiple social media?," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 864-881, September.
  61. Jennifer Johnson Jorgensen & Katelyn Sorensen, 2021. "Negative e-WOM Resulting from Political Posts on Social Media: A Case Study of a Small Retailer’s Struggle over Time," Social Sciences, MDPI, vol. 10(9), pages 1-11, August.
  62. Mazerant, Komala & Willemsen, Lotte M. & Neijens, Peter C. & van Noort, Guda, 2021. "Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 15-31.
  63. Liguo Lou & Yongbing Jiao & Joon Koh, 2021. "Determinants of Fan Engagement in Social Media-Based Brand Communities: A Brand Relationship Quality Perspective," Sustainability, MDPI, vol. 13(11), pages 1-17, May.
  64. Jacobson, Jenna & Hodson, Jaigris & Mittelman, Robert, 2022. "Pup-ularity contest: The advertising practices of popular animal influencers on Instagram," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  65. Intaka Piriyakul & Rapepun Piriyakul, 2022. "The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 131-144, June.
  66. Eigenraam, Anniek W. & Eelen, Jiska & van Lin, Arjen & Verlegh, Peeter W.J., 2018. "A Consumer-based Taxonomy of Digital Customer Engagement Practices," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 102-121.
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  71. Annika Miller & Stefan Heiland, 2021. "#ProtectNature—How Characteristics of Nature Conservation Posts Impact User Engagement on Facebook and Twitter," Sustainability, MDPI, vol. 13(22), pages 1-13, November.
  72. Sebastian Martin & Birgit Grüb, 2020. "Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(3), pages 331-352, September.
  73. Suomi, Kati & Luonila, Mervi & Tähtinen, Jaana, 2020. "Ironic festival brand co-creation," Journal of Business Research, Elsevier, vol. 106(C), pages 211-220.
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