What content and context factors lead to selection of a video clip? The heuristic route perspective
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DOI: 10.1007/s10660-019-09355-6
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Cited by:
- Cui, Geng & Chung, Yuho & Peng, Ling & Wang, Qiaofei, 2024. "Clicks for money: Predicting video views through a sentiment analysis of titles and thumbnails," Journal of Business Research, Elsevier, vol. 183(C).
- Satish Kumar & Weng Marc Lim & Nitesh Pandey & J. Christopher Westland, 2021. "20 years of Electronic Commerce Research," Electronic Commerce Research, Springer, vol. 21(1), pages 1-40, March.
- Li, Yiling & Kim, Hye-jin & Do, Boram & Choi, Jeonghye, 2022. "The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness," Journal of Business Research, Elsevier, vol. 151(C), pages 232-243.
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Keywords
Mobile context; Video clip; Sentiment analysis; Heuristic route; Order effect; Bandwagon effect; Machine learning; Text mining;All these keywords.
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