Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors
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DOI: 10.1016/j.jretconser.2020.102348
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- Varun Nayyar, 2022. "Reviewing the impact of digital migration on the consumer buying journey with robust measurement of PLS‐SEM and R Studio," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(3), pages 542-556, May.
- G, Sowmya & Chakraborty, Debarun & Polisetty, Aruna & Jain, Ravi Kumar, 2024. "Exploring the adoption patterns of matrimonial apps: An analysis of user gratifications," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
- Albert Chukwunonso Diachi & Ayşe Tansu & Oseyenbhin Sunday Osemeahon, 2021. "No One Is Leaving This Time: Social Media Fashion Brand Communities," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
- Pereira, Vijay & Laker, Benjamin & Bamel, Umesh & Sharma, Gagan Deep & Paul, Happy, 2024. "Customer engagement strategies within family businesses in emerging economies: A multi-method study," Journal of Business Research, Elsevier, vol. 174(C).
- Cao, Xinyue & Qu, Zhirui & Liu, Yan & Hu, JiaJing, 2021. "How the destination short video affects the customers' attitude: The role of narrative transportation," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
- Agung Artha Kusuma & Adi Zakaria Afiff & Gita Gayatri & Sri Rahayu Hijrah Hati, 2024. "Is visual content modality a limiting factor for social capital? Examining user engagement within Instagram-based brand communities," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
- Jose A. Flecha Ortiz & María Los M. Santos Corrada & Evelyn Lopez & Virgin Dones & Vivian Feliberty Lugo, 2023. "Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 535-549, November.
- Trkulja Željka Marčinko & Primorac Dinko & Martinčević Ivana, 2024. "The Influence of Consumer Motivation on Engagement with Sports Club Social Media: An Intrinsic and Extrinsic Analysis," Business Systems Research, Sciendo, vol. 15(1), pages 91-109.
- Agarwal, Reeti & Mehrotra, Ankit & Pant, Manoj Kumar & Alzeiby, Ebtesam Abdullah & Vishnoi, Sushant Kumar, 2024. "Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
- Wong, Amy, 2023. "How social capital builds online brand advocacy in luxury social media brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
- Paweł Bryła & Shuvam Chatterjee & Beata Ciabiada-Bryła, 2022. "The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-16, December.
- Le, Loc Tuan & Ly, Pham Thi Minh & Nguyen, Nhan Thanh & Tran, Lobel Trong Thuy, 2022. "Online reviews as a pacifying decision-making assistant," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
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Keywords
Attitudes; Consumer engagement; Social media; Social networking sites;All these keywords.
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