Establishing an automated brand index based on opinion mining: analysis of printed and social media
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DOI: 10.1057/s41270-019-00060-9
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- Kalle Nuortimo & Erkki Karvonen & Janne Härkönen, 2020. "Establishing social media firestorm scale via large dataset media analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(4), pages 224-233, December.
- Kalle Nuortimo & Erkki Karvonen & Janne Härkönen, 0. "Establishing social media firestorm scale via large dataset media analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 0, pages 1-10.
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Keywords
Marketing analytics; Brand index; Brand image; Media sentiment; Opinion mining; Big data; Data-driven decision-making;All these keywords.
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