Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective
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DOI: 10.5281/zenodo.10539175
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More about this item
Keywords
social media marketing; brand loyalty; brand awareness; purchase intention;All these keywords.
JEL classification:
- O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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