Thumbs down on “likes”? The impact of Facebook reactions on online consumers’ nonprofit engagement behavior
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DOI: 10.1007/s12208-020-00271-2
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Cited by:
- Wasike, Ben, 2022. "When the influencer says jump! How influencer signaling affects engagement with COVID-19 misinformation," Social Science & Medicine, Elsevier, vol. 315(C).
- Han, Min Chung, 2023. "Checkout button and online consumer impulse-buying behavior in social commerce: A trust transfer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
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Keywords
Social media; Likes; Nonprofit organization; Signaling theory; Facebook;All these keywords.
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