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The economic effects of Facebook

Author

Listed:
  • Roberto Mosquera

    (Universidad de las Americas)

  • Mofioluwasademi Odunowo

    (Texas A&M University)

  • Trent McNamara

    (Texas A&M University)

  • Xiongfei Guo

    (Texas A&M University)

  • Ragan Petrie

    (Texas A&M University)

Abstract

Social media permeates many aspects of our lives, including how we connect with others, where we get our news and how we spend our time. Yet, we know little about the economic effects for users. In 2017, we ran a large field experiment with over 1765 individuals to document the value of Facebook to users and its causal effect on news, well-being and daily activities. Participants reveal how much they value one week of Facebook usage and are then randomly assigned to a validated Facebook restriction or normal use. One week of Facebook is worth $67. Those who are off Facebook for one week reduce news consumption, are less likely to recognize politically-skewed news stories, report being less depressed and engage in healthier activities. These results are strongest for men. Our results further suggest that, after the restriction, Facebook’s value increases, consistent with information loss or that using Facebook may be addictive.

Suggested Citation

  • Roberto Mosquera & Mofioluwasademi Odunowo & Trent McNamara & Xiongfei Guo & Ragan Petrie, 2020. "The economic effects of Facebook," Experimental Economics, Springer;Economic Science Association, vol. 23(2), pages 575-602, June.
    • Handle: RePEc:kap:expeco:v:23:y:2020:i:2:d:10.1007_s10683-019-09625-y
    DOI: 10.1007/s10683-019-09625-y
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    3. Jiménez Durán, Rafael & Muller, Karsten & Schwarz, Carlo, 2024. "The Effect of Content Moderation on Online and Offline Hate: Evidence from Germany’s NetzDG," CAGE Online Working Paper Series 701, Competitive Advantage in the Global Economy (CAGE).
    4. Assenza, Tiziana, 2021. "The Ability to 'Distill the Truth'," TSE Working Papers 21-1280, Toulouse School of Economics (TSE), revised Mar 2022.
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    6. Geraci, Andrea & Nardotto, Mattia & Reggiani, Tommaso & Sabatini, Fabio, 2022. "Broadband Internet and social capital," Journal of Public Economics, Elsevier, vol. 206(C).
    7. Briglauer, Wolfgang & Krämer, Jan & Palan, Nicole, 2024. "Socioeconomic benefits of high-speed broadband availability and service adoption: A survey," Telecommunications Policy, Elsevier, vol. 48(7).
    8. Luca Braghieri & Ro'ee Levy & Alexey Makarin, 2022. "Social Media and Mental Health," American Economic Review, American Economic Association, vol. 112(11), pages 3660-3693, November.
    9. Ek, Claes & Samahita, Margaret, 2023. "Too much commitment? An online experiment with tempting YouTube content," Journal of Economic Behavior & Organization, Elsevier, vol. 208(C), pages 21-38.
    10. Donati, Dante & Durante, Ruben & Sobbrio, Francesco & Zejcirovic, Dijana, 2022. "Lost in the Net? Broadband Internet and Youth Mental Health," IZA Discussion Papers 15202, Institute of Labor Economics (IZA).
    11. Rafael Jimenez-Duran, 2021. "The Economics of Content Moderation: Theory and Experimental Evidence from Hate Speech on Twitter," Natural Field Experiments 00754, The Field Experiments Website.
    12. Thomas Fujiwara & Karsten Müller & Carlo Schwarz, 2024. "The Effect of Social Media on Elections: Evidence from The United States," Journal of the European Economic Association, European Economic Association, vol. 22(3), pages 1495-1539.
    13. M. Amelia Gibbons & Martín A. Rossi, 2021. "When You Can'T Tube… Impact Of A Major Youtube Outage On Rapes," Economic Inquiry, Western Economic Association International, vol. 59(2), pages 762-775, April.
    14. Shota Ichihashi & Byung-Cheol Kim, 2023. "Addictive Platforms," Management Science, INFORMS, vol. 69(2), pages 1127-1145, February.
    15. Ekaterina Zhuravskaya & Maria Petrova & Ruben Enikolopov, 2020. "Political Effects of the Internet and Social Media," Annual Review of Economics, Annual Reviews, vol. 12(1), pages 415-438, August.
    16. Jiménez-Durán, Rafael, 2022. "The economics of content moderation: Theory and experimental evidence from hate speech on Twitter," Working Papers 324, The University of Chicago Booth School of Business, George J. Stigler Center for the Study of the Economy and the State.
    17. Marta Golin, 2022. "The effect of broadband Internet on the gender gap in mental health: Evidence from Germany," Health Economics, John Wiley & Sons, Ltd., vol. 31(S2), pages 6-21, October.
    18. McNamara, Trent & Mosquera, Roberto, 2024. "The political divide: The case of expectations and preferences," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 110(C).
    19. Thomas Fujiwara & Karsten Müller & Carlo Schwarz, 2021. "The Effect of Social Media on Elections: Evidence from the United States," NBER Working Papers 28849, National Bureau of Economic Research, Inc.
    20. Hunt Allcott & Luca Braghieri & Sarah Eichmeyer & Matthew Gentzkow, 2020. "The Welfare Effects of Social Media," American Economic Review, American Economic Association, vol. 110(3), pages 629-676, March.
    21. Rezaee, Arman & Hirshleifer, Sarojini & Naseem, Mustafa & Raza, Agha Ali, 2023. "The Spread of (Mis)information: A Social Media Experiment in Pakistan," Institute on Global Conflict and Cooperation, Working Paper Series qt53n4q35z, Institute on Global Conflict and Cooperation, University of California.
    22. Garz, Marcel & Szucs, Ferenc, 2023. "Algorithmic selection and supply of political news on Facebook," Information Economics and Policy, Elsevier, vol. 62(C).
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    24. Zou, Wenbo & Gao, Wenzheng, 2023. "Measuring the welfare and spillover effects of rank information," Journal of Economic Behavior & Organization, Elsevier, vol. 216(C), pages 187-220.

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    More about this item

    Keywords

    Social media; Field experiment; Value of Facebook; News awareness; Well-being; Gender;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being

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