The Impact of Social Media Attributes on Purchase Intention in the Saudi Foodservice
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References listed on IDEAS
- Friddle, Charlotte G. & Mangaraj, Sandeep & Kinsey, Jean D., 2001. "The Food Service Industry: Trends And Changing Structure In The New Millennium," Working Papers 14340, University of Minnesota, The Food Industry Center.
- de Vries, Lisette & Gensler, Sonja & Leeflang, Peter S.H., 2012. "Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 83-91.
- Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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More about this item
Keywords
Purchase Intention; Foodservice; Social Media Attributes; Saudi Arabia;All these keywords.
JEL classification:
- M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General
- M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
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