How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales
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DOI: 10.1016/j.intmar.2018.12.005
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- Carmen Bălan, 2020. "How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
- Hong, Ying & Hu, Jiangting & Chen, Mengyu & Tang, Shoulian, 2023. "Motives and antecedents affecting green purchase intention: Implications for green economic recovery," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 523-538.
- Giuseppe Crapa & Maria Elena Latino & Paolo Roma, 2024. "The performance of green communication across social media: Evidence from large‐scale retail industry in Italy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 493-513, January.
- Shuqair, Saleh & Filieri, Raffaele & Viglia, Giampaolo & Mattila, Anna S. & Costa Pinto, Diego, 2024. "Leveraging online selling through social media influencers," Journal of Business Research, Elsevier, vol. 171(C).
- Claudia C. Tusell-Rey & Carmen F. Rey-Benguría & Ricardo Tejeida-Padilla & Yenny Villuendas-Rey, 2021. "Training Service Staff to Enhance Non-Verbal Behavioral Skills to Increase Customer Profitability in Tourism," Tourism and Hospitality, MDPI, vol. 2(2), pages 1-15, May.
- Yang, Morgan X. & Zeng, Kevin J. & Chan, Haksin & Yu, Irina Y., 2021. "Managing loyalty program communications in the digital era: Does culture matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
- Norhuda Salim & Mohd Nizam Ab Rahman & Dzuraidah Abd Wahab & Ariff Azly Muhamed, 2020. "Influence of Social Media Usage on the Green Product Innovation of Manufacturing Firms through Environmental Collaboration," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
- Minh-Tri Ha & Giang-Do Nguyen & Thi Huong-Thanh Nguyen & Bich-Duyen Nguyen, 2023. "The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
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Keywords
Social media; Green; Organic; Customer relationship management; Loyalty reward program; Brand community; Retailing; Facebook;All these keywords.
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