Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia
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DOI: 10.26493/1854-6935.15.341-363
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References listed on IDEAS
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More about this item
Keywords
communication; consumer behaviour; FACEBOOK; VKONTAKTE; YOUTUBE;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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