The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities
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DOI: 10.1057/s41270-021-00124-9
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- Maria Petrescu & Anjala S. Krishen, 2023. "Mapping 2022 in Journal of Marketing Analytics: what lies ahead?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 1-4, March.
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Keywords
Influencers; Customer coproducer; Mutual information; Customer value;All these keywords.
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