Effectiveness of social media marketing on enhancing performance: Evidence from a casual-dining restaurant setting
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DOI: 10.1177/1354816619867807
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- Jiaxin Tan & Kai Wang & Chang Gan & Xuefeng Ma, 2023. "The Impacts of Tourism Development on Urban–Rural Integration: An Empirical Study Undertaken in the Yangtze River Delta Region," Land, MDPI, vol. 12(7), pages 1-18, July.
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- Meimona Abdelrhim Bushara & Ahmed Hassan Abdou & Thowayeb H. Hassan & Abu Elnasr E. Sobaih & Abdullah Saleh Mohammed Albohnayh & Waleed Ghazi Alshammari & Mohammed Aldoreeb & Ahmed Anwar Elsaed & Moha, 2023. "Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
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Keywords
casual-dining restaurant; promotional activities; restaurant performance; social media engagement metrics;All these keywords.
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