Driving Consumer Engagement through Diverse Calls to Action in Corporate Social Responsibility Messages on Social Media
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Glen Whelan & Jeremy Moon & Bettina Grant, 2013. "Corporations and Citizenship Arenas in the Age of Social Media," Journal of Business Ethics, Springer, vol. 118(4), pages 777-790, December.
- Shampy Kamboj & Zillur Rahman, 2016. "Erratum to: The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 733-733, November.
- Shampy Kamboj & Zillur Rahman, 2016. "The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 679-700, November.
- Matthew T. Ballew & Allen M. Omoto & Patricia L. Winter, 2015. "Using Web 2.0 and Social Media Technologies to Foster Proenvironmental Action," Sustainability, MDPI, vol. 7(8), pages 1-29, August.
- Magdalena Öberseder & Bodo Schlegelmilch & Verena Gruber, 2011. "“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions," Journal of Business Ethics, Springer, vol. 104(4), pages 449-460, December.
- Tser-Yieth Chen & Tsai-Lien Yeh & Chin-I Chang, 2020. "How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours," The Service Industries Journal, Taylor & Francis Journals, vol. 40(5-6), pages 358-379, April.
- Mochen Yang & Yuqing Ren & Gediminas Adomavicius, 2019. "Understanding User-Generated Content and Customer Engagement on Facebook Business Pages," Information Systems Research, INFORMS, vol. 30(3), pages 839-855, September.
- Soontae An & Gayle Kerr & Hyun Seung Jin, 2019. "Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences," Journal of Consumer Affairs, Wiley Blackwell, vol. 53(4), pages 1421-1442, December.
- Hsin-Hsuan Lee & Willemijn Dolen & Ans Kolk, 2013. "On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues," Journal of Business Ethics, Springer, vol. 118(4), pages 695-707, December.
- Dokyun Lee & Kartik Hosanagar & Harikesh S. Nair, 2018. "Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook," Management Science, INFORMS, vol. 64(11), pages 5105-5131, November.
- Tser-Yieth Chen & Tsai-Lien Yeh & Chin-I Chang, 2020. "How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours," The Service Industries Journal, Taylor & Francis Journals, vol. 40(5), pages 358-379, April.
- de Vries, Lisette & Gensler, Sonja & Leeflang, Peter S.H., 2012. "Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 83-91.
- Chu, Shu-Chuan & Chen, Hsuan-Ting & Gan, Chen, 2020. "Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States," Journal of Business Research, Elsevier, vol. 110(C), pages 260-271.
- Axel Berger & Tobias Schlager & David E. Sprott & Andreas Herrmann, 2018. "Gamified interactions: whether, when, and how games facilitate self–brand connections," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 652-673, July.
- Shuili Du & Edward Vieira, 2012. "Striving for Legitimacy Through Corporate Social Responsibility: Insights from Oil Companies," Journal of Business Ethics, Springer, vol. 110(4), pages 413-427, November.
- Ana Reyes-Menendez & Jose Ramon Saura & Pedro Palos-Sanchez, 2020. "Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 11(3), pages 259-277.
- Menon, R.G. Vishnu & Sigurdsson, Valdimar & Larsen, Nils Magne & Fagerstrøm, Asle & Sørensen, Herborg & Marteinsdottir, Helena Gunnars & Foxall, Gordon R., 2019. "How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors," Journal of Air Transport Management, Elsevier, vol. 79(C), pages 1-1.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Katharina Pilgrim & Sabine Bohnet-Joschko, 2022. "Corporate Social Responsibility on Twitter: A Review of Topics and Digital Communication Strategies’ Success Factors," Sustainability, MDPI, vol. 14(24), pages 1-24, December.
- Maximilian Schacker, 2022. "Tackling Fuzziness in CSR Communication Research on Social Media: Pathways to More Rigor and Replicability," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
- Reihaneh Hajishirzi & Carlos J. Costa & Manuela Aparicio, 2022. "Boosting Sustainability through Digital Transformation’s Domains and Resilience," Sustainability, MDPI, vol. 14(3), pages 1-16, February.
- Beatriz Aibar-Guzmán & Cristina Aibar-Guzmán, 2023. "Editorial for the Special Issue “Business Strategies Concerning the Sustainable Development Goals and the SDG Compass”," Sustainability, MDPI, vol. 15(3), pages 1-5, January.
- Jiangjun Li & Tao Fu & Shengyue Han & Rui Liang, 2023. "Exploring the Impact of Corporate Social Responsibility on Financial Performance: The Moderating Role of Media Attention," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Gregory D. Saxton & Lina Gomez & Zed Ngoh & Yi-Pin Lin & Sarah Dietrich, 2019. "Do CSR Messages Resonate? Examining Public Reactions to Firms’ CSR Efforts on Social Media," Journal of Business Ethics, Springer, vol. 155(2), pages 359-377, March.
- Bei Yan & Feng Mai & Chaojiang Wu & Rui Chen & Xiaolin Li, 2024. "A Computational Framework for Understanding Firm Communication During Disasters," Information Systems Research, INFORMS, vol. 35(2), pages 590-608, June.
- Zhao, Lu & Zhang, Mingli & Ming, Yaxin & Niu, Tao & Wang, Yu, 2023. "The effect of image richness on customer engagement: Evidence from Sina Weibo," Journal of Business Research, Elsevier, vol. 154(C).
- Lim, Weng Marc & Rasul, Tareq & Kumar, Satish & Ala, Mamun, 2022. "Past, present, and future of customer engagement," Journal of Business Research, Elsevier, vol. 140(C), pages 439-458.
- Sara Amabile & Francesca Conte & Agostino Vollero & Alfonso Siano, 2022. "Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages," Italian Journal of Marketing, Springer, vol. 2022(3), pages 341-369, September.
- Boyd, D. Eric & McGarry, Benjamin Michael & Clarke, Theresa B., 2016. "Exploring the empowering and paradoxical relationship between social media and CSR activism," Journal of Business Research, Elsevier, vol. 69(8), pages 2739-2746.
- Zhou, Jing & Ye, Silin & Liu, Xiaming & Tang, Yuqi, 2024. "The role of social media in CSR performance: An integrated institutional and resource dependence perspective," Journal of Business Research, Elsevier, vol. 184(C).
- Kunpeng Zhang & Wendy Moe, 2021. "Measuring Brand Favorability Using Large-Scale Social Media Data," Information Systems Research, INFORMS, vol. 32(4), pages 1128-1139, December.
- Kirsti Iivonen, 2018. "Defensive Responses to Strategic Sustainability Paradoxes: Have Your Coke and Drink It Too!," Journal of Business Ethics, Springer, vol. 148(2), pages 309-327, March.
- Halloran, Timothy J. & Lutz, Richard J., 2021. "Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 83-95.
- Lucie Kvasničková Stanislavská & Ladislav Pilař & Klára Margarisová & Roman Kvasnička, 2020. "Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries," Sustainability, MDPI, vol. 12(13), pages 1-19, June.
- Lijuan Bai & Xiangbin Yan, 2023. "Impact of social media capability on firm performance: new evidence from China," Asian Business & Management, Palgrave Macmillan, vol. 22(1), pages 118-136, February.
- Li, You & Chang, Yaping & Liang, Zhehao, 2022. "Attracting more meaningful interactions: The impact of question and product types on comments on social media advertisings," Journal of Business Research, Elsevier, vol. 150(C), pages 89-101.
- Vasu Unnava & Ashwin Aravindakshan, 2021. "How does consumer engagement evolve when brands post across multiple social media?," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 864-881, September.
- Kathy-Ann Fletcher & Ayantunji Gbadamosi, 2024. "Examining social media live stream’s influence on the consumer decision-making: a thematic analysis," Electronic Commerce Research, Springer, vol. 24(3), pages 2175-2205, September.
- João Guerreiro & Paulo Rita & Duarte Trigueiros, 2016. "A Text Mining-Based Review of Cause-Related Marketing Literature," Journal of Business Ethics, Springer, vol. 139(1), pages 111-128, November.
- Oliveira, João S. & Ifie, Kemefasu & Sykora, Martin & Tsougkou, Eleni & Castro, Vitor & Elayan, Suzanne, 2022. "The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing," Journal of Business Research, Elsevier, vol. 140(C), pages 49-61.
- Laura Illia & Stefania Romenti & Belén Rodríguez-Cánovas & Grazia Murtarelli & Craig E. Carroll, 2017. "Exploring Corporations’ Dialogue About CSR in the Digital Era," Journal of Business Ethics, Springer, vol. 146(1), pages 39-58, November.
- Jinyang Zheng & Guopeng Yin & Yong Tan & Jianing Ding, 2024. "Does Help Help? An Empirical Analysis of Social Desirability Bias in Ratings," Information Systems Research, INFORMS, vol. 35(3), pages 1052-1073, September.
- Shahbaznezhad, Hamidreza & Dolan, Rebecca & Rashidirad, Mona, 2021. "The Role of Social Media Content Format and Platform in Users' Engagement Behavior," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 47-65.
More about this item
Keywords
corporate social responsibility (CSR); social media; sustainable development; consumer engagement; user participation; calls to action;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:7:p:3812-:d:526951. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.