Contact information of Journal of Consumer Research Inc.
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Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt
Series handle: RePEc:oup:jconrs
ISSN: 0093-5301
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Content
June 1990, Volume 17, Issue 1
- 31-42 Secular Immorality and the American Ideology of Affluence
by Hirschman, Elizabeth C
- 43-52 Expenditure Pattern Differentials between One-Earner and Dual-Earner Households: 1972-1973 and 1984
by Rubin, Rose M & Riney, Bobye J & Molina, David J
- 53-65 The Influence of Print Advertisement Organization on Affect toward a Brand Name
by Janiszewski, Chris
- 66-73 The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments
by Maheswaran, Durairaj & Sternthal, Brian
- 74-81 Promotion Signal: Proxy for a Price Cut?
by Inman, J Jeffrey & McAlister, Leigh & Hoyer, Wayne D
- 82-93 Memory-Based Inferences during Consumer Choice
by Dick, Alan & Chakravarti, Dipankar & Biehal, Gabriel
- 94-104 Factorial Preference Structures
by Moore, William L
- 105-109 On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS)
by Novak, Thomas P & MacEvoy, Bruce
March 1990, Volume 16, Issue 4
- 393-408 An Evaluation Cost Model of Consideration Sets
by Hauser, John R & Wernerfelt, Birger
- 409-419 The Effects of Bargainable Attributes and Attribute Range Knowledge on Consumer Choice Processes
by Brucks, Merrie & Schurr, Paul H
- 420-432 The Formation of Expected Future Price: A Reference Price for Forward-Looking Consumers
by Jacobson, Robert & Obermiller, Carl
- 433-441 Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information
by Ford, Gary T & Smith, Darlene B & Swasy, John L
- 442-451 Conditions Facilitating Successful Discounting in Consumer Decision Making
by Schul, Yaacov & Mazursky, David
- 452-460 Age Differences in Product Categorization
by John, Deborah Roedder & Sujan, Mita
- 461-471 Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity
by Bearden, William O & Rose, Randall L
- 472-478 Predicting Memory for Components of TV Commercials from EEG
by Rothschild, Michael L & Hyun, Yong J
- 479-489 Modeling Distance Structures in Consumer Research: Scale versus Order in Validity Assessment
by Denison, Daniel R & Fornell, Claes
- 490-497 Conjoint Analysis on Objects with Environmentally Correlated Attributes: The Questionable Importance of Representative Design
by Moore, William L & Holbrook, Morris B
- 498-501 Consumer Response to Humor in Advertising: A Series of Field Studies Using Behavioral Observation
by Scott, Cliff & Klein, David M & Bryant, Jennings
December 1989, Volume 16, Issue 3
- 269-279 The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
by Berger, Ida E & Mitchell, Andrew A
- 280-289 The Role of Attitude Accessibility in the Attitude-to-Behavior Process
by Fazio, Russell H & Powell, Martha C & Williams, Carol J
- 289-299 Product-Level Choice: A Top-Down or Bottom-Up Process?
by Park, C Whan & Smith, Daniel C
- 300-309 The Differential Processing of Product Category and Noncomparable Choice Alternatives
by Johnson, Michael D
- 310-321 Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
by McCracken, Grant
- 322-334 Literary Criticism and Consumer Research: Overview and Illustrative Analysis
by Stern, Barbara B
- 335-343 Using Drama to Persuade
by Deighton, John & Romer, Daniel & McQueen, Josh
- 344-353 Money Talks: Perceived Advertising Expense and Expected Product Quality
by Kirmani, Amna & Wright, Peter
- 354-360 Ambiguity, Processing Strategy, and Advertising-Evidence Interactions
by Ha, Young-Won & Hoch, Stephen J
- 361-371 Situational Ethnicity and Consumer Behavior
by Stayman, Douglas M & Deshpande, Rohit
- 372-383 Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction
by Oliver, Richard L & Swan, John E
September 1989, Volume 16, Issue 2
- 133-146 Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology
by Thompson, Craig J & Locander, William B & Pollio, Howard R
- 147-157 Compulsive Buying: A Phenomenological Exploration
by O'Guinn, Thomas C & Faber, Ronald J
- 158-174 Choice Based on Reasons: The Case of Attraction and Compromise Effects
by Simonson, Itamar
- 175-187 Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective
by Hong, Sung-Tai & Wyer, Robert S, Jr
- 188-196 The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration
by McGill, Ann L & Anand, Punam
- 197-207 The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory
by Meyers-Levy, Joan
- 208-215 Buyer Uncertainty and Information Search
by Urbany, Joel E & Dickson, Peter R & Wilkie, William L
- 216-226 Colonial Consumers in Revolt: Buyer Values and Behavior during the Nonimportation Movement, 1764-1776
by Witkowski, Terrence H
- 227-238 Heaven on Earth: Consumption at Heritage Village, USA
by O'Guinn, Thomas C & Belk, Russell W
- 239-267 Toward a Broadened Theory of Preference Formation and the Diffusion of Innovations: Cases from Zinder Province, Niger Republic
by Arnould, Eric J
June 1989, Volume 16, Issue 1
- 1-38 The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey
by Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr
- 39-54 Schema Congruity as a Basis for Product Evaluation
by Meyers-Levy, Joan & Tybout, Alice M
- 55-66 Contextual Influences on Perceptions of Merchant-Supplied Reference Prices
by Lichtenstein, Donald R & Bearden, William O
- 67-75 Priming Price: Prior Knowledge and Context Effects
by Herr, Paul M
- 87-97 Utility and Choice: An Empirical Study of Wife/Husband Decision Makin g
by Menasco, Michael B & Curry, David J
- 98-105 The Effect of Goal-Setting and Daily Electronic Feedback on In-home Energy Use
by van Houwelingen, Jeannet H & van Raaij, W Fred
- 106-112 On the Use of Component Scores in the Presence of Group Structure
by Dillon, William R & Mulani, Narendra & Frederick, Donald G
- 113-118 The Effects of Background Music in Advertising: A Reassessment
by Kellaris, James J & Cox, Anthony D
- 119-124 Some Exploratory Findings on the Development of Musical Tastes
by Holbrook, Morris B & Schindler, Robert M
- 125-128 An Over-Extended Self? Comment
by Cohen, Joel B
- 129-132 Extended Self and Extending Paradigmatic Perspective: Comment
by Belk, Russell W
March 1989, Volume 15, Issue 4
- 411-421 Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision Making
by Klein, Noreen M & Yadav, Manjit S
- 422-433 The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping
by Park, C Whan & Iyer, Easwar S & Smith, Daniel C
- 434-443 The Comprehension/Miscomprehension of Print Communication: Selected Findings
by Jacoby, Jacob & Hoyer, Wayne D
- 444-456 Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure
by Hastak, Manoj & Olson, Jerry C
- 457-472 Becoming a Consumer Society: A Longitudinal and Cross-cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan
by Tse, David K & Belk, Russell W & Zhou, Nan
- 473-481 Measurement of Consumer Susceptibility to Interpersonal Influence
by Bearden, William O & Netemeyer, Richard G & Teel, Jesse E
- 492-497 A Citation Analysis of the Journal of Consumer Research
by Leong, Siew Meng
- 498-503 Information Overload and the Nonrobustness of Linear Models: A Comment
by Meyer, Robert J & Johnson, Eric J
- 504-508 Assessing Biases in Measuring Decision Effectiveness and Information Overload
by Keller, Kevin Lane & Staelin, Richard
December 1988, Volume 15, Issue 3
- 289-302 Measuring Market Efficiency and Welfare Loss
by Kamakura, Wagner A & Ratchford, Brian T & Agrawal, Jagdish
- 303-314 Comparability and Hierarchical Processing in Multialternative Choice
by Johnson, Michael D
- 315-324 Who Do We Know: Predicting the Interests and Opinions of the American Consumer
by Hoch, Stephen J
- 325-343 The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research
by Sheppard, Blair H & Hartwick, Jon & Warshaw, Paul R
- 344-359 The Ideology of Consumption: A Structural-Syntactical Analysis of "Dallas" and "Dynasty."
by Hirschman, Elizabeth C
- 368-733 Are All the Effects of Ad-Induced Feelings Mediated by A(subscript)Ad?
by Stayman, Douglas M & Aaker, David A
- 374-378 How Consumers Are Affected by the Framing of Attribute Information before and after Consuming the Product
by Levin, Irwin P & Gaeth, Gary J
- 386-391 The Formation of Affective Judgments: The Cognitive-Affective Model versus the Independence Hypothesis
by Anand, Punam & Holbrook, Morris B & Stephens, Debra
- 392-397 Conjoint Internal Validity under Alternative Profile Presentations
by Green, Paul E & Helsen, Kristiaan & Shandler, Bruce
- 398-402 On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior
by Holbrook, Morris B & O'Shaughnessy, John
- 403-406 Relativism Revidivus: In Defense of Critical Relativism
by Anderson, Paul F
- 407-409 Preference Trees, Preference Hierarchies, and Consumer Behavior
by Coursey, Don L
September 1988, Volume 15, Issue 2
- 139-168 Possessions and the Extended Self
by Belk, Russell W
- 169-184 Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations
by Lynch, John G, Jr & Marmorstein, Howard & Weigold, Michael F
- 185-198 Hemispherically Lateralized EEG as a Response to Television Commercials
by Rothschild, Michael L, et al
- 199-209 Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought
by Janiszewski, Chris
- 210-224 The Role of Involvement in Attention and Comprehension Processes
by Celsi, Richard L & Olson, Jerry C
- 225-233 Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion
by Kardes, Frank R
- 234-242 Interdependencies in Social and Economic Decision Making: A Conditional Logit Model of the Joint Homeownership-Mobility Decision
by Silver, Steven D
- 243-252 Correlates of Price Acceptability
by Lichtenstein, Donald R & Bloch, Peter H & Black, William C
- 253-264 The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
by Rao, Akshay R & Monroe, Kent B
- 265-272 Modeling Ambiguity in Decisions under Uncertainty
by Kahn, Barbara E & Sarin, Rakesh K
- 273-279 An Investigation of Individual Responses to Tensile Price Claims
by Mobley, Mary F & Bearden, William O & Teel, Jesse E
- 280-283 The Effect of Probability and Consequence Levels on the Focus of Consumer Judgments in Risky Situations
by Diamond, William D
- 284-287 Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints
by Fraser, Cynthia & Hite, Robert E & Sauer, Paul L
June 1988, Volume 15, Issue 1
- 1-12 The Situational Importance of Recall and Inference in Consumer Decision Making
by Chattopadhyay, Amitava & Alba, Joseph W
- 13-23 The Availability Heuristic and Perceived Risk
by Folkes, Valerie S
- 24-36 The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect
by Mazursky, David & Schul, Yaacov
- 37-47 Durables and Wives' Employment Yet Again
by Bryant, W Keith
- 48-54 Buyer-Seller Negotiations around the Pacific Rim: Differences in Fundamental Exchange Processes
by Graham, John L
- 55-68 Competitive Interference and Consumer Memory for Advertising
by Burke, Raymond R & Srull, Thomas K
- 69-76 Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall
by Munch, James M & Swasy, John L
- 77-94 Parental Style and Consumer Socialization of Children
by Carlson, Les & Grossbart, Sanford
- 95-110 The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search
by Urbany, Joel E & Bearden, William O & Weilbaker, Dan C
- 111-116 What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation
by Cox, Dena S & Cox, Anthony D
- 117-121 Search Monitor: An Approach for Computer-Controlled Experiments Involving Consumer Information Search
by Brucks, Merrie
- 122-128 Sex Typing and Consumer Behavior: A Test of Gender Schema Theory
by Schmitt, Bernd H & Leclerc, France & Dube-Rioux, Laurette
- 129-132 Relativism for Consumer Research? [On Method in Consumer Research: A Critical Relativist Perspective]
by Siegel, Harvey
- 133-137 Relative to What--That Is the Question: A Reply [On Method in Consumer Research: A Critical Relativist Perspective]
by Anderson, Paul F
March 1988, Volume 14, Issue 4
- 449-470 A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet
by Belk, Russell W & Sherry, John F, Jr & Wallendorf, Melanie
- 471-482 Children's Use of Cognitive Defenses against Television Advertising: A Cognitive Response Approach
by Brucks, Merrie & Armstrong, Gary M & Goldberg, Marvin E
- 483-494 Deception by Implication: An Experimental Investigation
by Burke, Raymond R, et al
- 495-507 Response Determinants in Satisfaction Judgments
by Oliver, Richard L & DeSarbo, Wayne S
- 508-521 Alternative Ways of Seeking Knowledge in Consumer Research
by Hudson, Laurel Anderson & Ozanne, Julie L
- 548-565 Recent Attribution Research in Consumer Behavior: A Review and New Directions
by Folkes, Valerie S
- 566-578 The Relationship between Prior Brand Knowledge and Information Acquisition Order
by Simonson, Itamar & Huber, Joel & Payne, John
- 579-582 Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation
by Cote, Joseph A & Buckley, M Ronald
- 583-587 Improving the Detection of Personality-Behavior Relationships in Consumer Research
by Lastovicka, John L & Joachimsthaler, Erich A
- 588-591 Diurnal Variation in Consumer Response
by Hornik, Jacob
December 1987, Volume 14, Issue 3
- 301-315 The Framing of Buying Decisions
by Puto, Christopher P
- 316-333 Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations
by Keller, Kevin Lane
- 334-349 Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context
by Stuart, Elnora W & Shimp, Terence A & Engle, Randall W
- 350-362 Social Ties and Word-of-Mouth Referral Behavior
by Brown, Jacqueline Johnson & Reingen, Peter H
- 363-371 Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies
by Ford, Gary T & Smith, Ruth Ann
- 372-378 Product Categorization and Inference Making: Some Implications for Comparative Advertising
by Sujan, Mita & Dekleva, Christine
- 379-386 Price Expectation and Price Recall Error: An Empirical Study
by Helgeson, James G & Beatty, Sharon E
- 387-403 Happy and Sad TV Programs: How They Affect Reactions to Commercials
by Goldberg, Marvin E & Gorn, Gerald J
- 404-420 Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
by Holbrook, Morris B & Batra, Rajeev
- 421-433 The Power of Feelings in Understanding Advertising Effects
by Edell, Julie A & Burke, Marian Chapman
- 434-439 Survey Data on Owner-Reported Car Problems: How Useful to Prospective Purchasers of Used Cars?
by Friedman, Monroe
- 440-444 A Protocol Analysis of Brand Choice Strategies Involving Recommendations
by Rosen, Dennis L & Olshavsky, Richard W
- 445-448 On the Implications of Jointness in a Normative Model of Behavior Based on an Activity Hierarchy
by Brooks, Michael A & Earl, Peter E
September 1987, Volume 14, Issue 2
- 141-154 Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers
by Bettman, James R & Sujan, Mita
- 155-173 The Learning of Multiattribute Judgment Policies
by Meyer, Robert J
- 174-188 "May Your Life Be Marvelous:" English Language Labelling and the Semiotics of Japanese Promotion
by Sherry, John F, Jr & Camargo, Eduardo G
- 189-199 The Buying Impulse
by Rook, Dennis W
- 200-213 Effects of Quality and Quantity of Information on Decision Effectiveness
by Keller, Kevin Lane & Staelin, Richard
- 214-228 The Nature and Methodological Implications of the Cognitive Representation of Products
by Johnson, Michael D & Fornell, Claes
- 229-239 Preschoolers' Understanding of the Informational Function of Television Advertising
by Macklin, M Carole
- 240-256 An Investigation of Utility-Directed Cutoff Selection
by Klein, Noreen M & Bither, Stewart W
- 257-263 A Lifestyle Typology to Model Young Male Drinking and Driving
by Lastovicka, John L, et al
- 264-279 Household Decision Behavior: The Impact of Husbands' and Wives' Sex Role Orientation
by Qualls, William J
- 280-288 Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions
by Blair, Edward & Burton, Scot
- 289-294 A Comparison of Group Differences in Food Consumption Using Household Refuse
by Reilly, Michael D & Wallendorf, Melanie
- 295-299 Using Response Latency to Assess Spokesperson Effectiveness
by Burroughs, W Jeffrey & Feinberg, Richard A
June 1987, Volume 14, Issue 1
- 1-13 Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions
by Corfman, Kim P & Lehmann, Donald R
- 14-25 The Effects of Frequency Knowledge on Consumer Decision Making
by Alba, Joseph W & Marmorstein, Howard
- 26-42 Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth
by Belk, Russell W
- 43-54 The Cognitive Processing of Misleading Advertising in Young and Old Adults: Assessment and Training
by Gaeth, Gary J & Heath, Timothy B
- 55-62 Consumer Response to Continuous-Display Electricity-Use Monitors in a Time-of-Use Pricing Experiment
by Sexton, Richard J & Johnson, Nancy Brown & Konakayama, Akira
- 63-70 The Liking and Viewing of Regular TV Series
by Barwise, T Patrick & Ehrenberg, Andrew S C
- 71-82 The Influence of Involvement on Disaggregate Attribute Choice Models
by Gensch, Dennis H & Javalgi, Rajshekhar G
- 83-95 External Search Effort: An Investigation across Several Product Categories
by Beatty, Sharon E & Smith, Scott M
- 96-113 Experiments in Constrained Choice
by Kahn, Barbara & Moore, William L & Glazer, Rashi
- 114-125 Confirmatory versus Comparative Approaches to Judging Theory Tests
by Sternthal, Brian & Tybout, Alice M & Calder, Bobby J
- 126-127 Do We Need Critical Relativism? Comments [On Method in Consumer Research: A Critical Relativist Perspective]
by Cooper, Lee G
- 128-132 What Is Consumer Research?
by Holbrook, Morris B
- 133-135 Chasing the Holy Grail: Reflections on "What Is Consumer Research?'
by Kernan, Jerome B
- 136-140 What Consumer Research Is . .
by Calder, Bobby J & Tybout, Alice M
March 1987, Volume 13, Issue 4
- 411-454 Dimensions of Consumer Expertise
by Alba, Joseph W & Hutchinson, J Wesley
- 455-472 Alternative Models of Categorization: Toward a Contingent Processing Framework
by Cohen, Joel B & Basu, Kunal
- 473-491 The Role of Imagery in Information Processing: Review and Extensions
by MacInnis, Deborah J & Price, Linda L
- 492-510 Using Consumer Perceptions and a Contingency Approach to Improve Health Care Delivery
by Friedman, Margaret L & Churchill, Gilbert A, Jr
- 511-519 Effect of Product-Line Pricing Characteristics on Product Evaluations
by Petroshius, Susan M & Monroe, Kent B
- 520-533 Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity
by Ratneshwar, Srinivasan & Shocker, Allan D & Stewart, David W
- 534-539 A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport
by Folkes, Valerie S & Koletsky, Susan & Graham, John L
- 540-544 The Impact of Cultural Patterns on Cognition and Intention in Singapore
by Tan, Chin Tiong & Farley, John U
December 1986, Volume 13, Issue 3
- 297-315 Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers
by John, Deborah Roedder & Cole, Catherine A
- 316-326 Covariation Assessment by Consumers
by Bettman, James R & John, Deborah Roedder & Scott, Carol A
- 327-336 Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach
by Hutton, R Bruce, et al
- 337-347 Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features
by Holbrook, Morris B
- 348-356 Credit Cards as Spending Facilitating Stimuli: A Conditioning Interpretation
by Feinberg, Richard A
- 357-373 Integration of Serially Sampled Price Information: Modeling and Some Findings
by Buyukkurt, B Kemal
- 374-381 The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa
by Holbrook, Morris B & Grayson, Mark W
- 382-393 How and When Do Brand Perceptions and Preferences First Form? A Cognitive Developmental Investigation
by Bahn, Kenneth D
- 394-404 The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior
by Havlena, William J & Holbrook, Morris B
- 405-409 Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)
by Kahle, Lynn R & Beatty, Sharon E & Homer, Pamela
September 1986, Volume 13, Issue 2
- 155-173 On Method in Consumer Research: A Critical Relativist Perspective
by Anderson, Paul F
- 174-195 The Role of Attention in Mediating the Effect of Advertising on Attribute Importance
by MacKenzie, Scott B
- 196-213 Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
by Mick, David Glen
- 214-220 The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption
by Deshpande, Rohit & Hoyer, Wayne D & Donthu, Naveen
- 221-233 Consumer Learning: Advertising and the Ambiguity of Product Experience
by Hoch, Stephen J & Ha, Young-Won
- 234-249 Affective Responses Mediating Acceptance of Advertising
by Batra, Rajeev & Ray, Michael L
- 250-256 A Reference Price Model of Brand Choice for Frequently Purchased Products
by Winer, Russell S
- 257-271 An Experimental Examination of the Economics of Information
by Urbany, Joel E
- 272-279 A Value-Added Approach to Household Production: The Special Case of Meal Preparation
by Bivens, Gordon E & Volker, Carol B
- 280-285 After the New Wears Off: The Temporal Context of Product Involvement
by Richins, Marsha L & Bloch, Peter H
- 290-296 Measurement and Structure of Kelley's Covariance Theory
by Lichtenstein, Donald R & Bearden, William O
June 1986, Volume 13, Issue 1
- 1-11 Effects of Initial Product Judgments on Subsequent Memory-Based Judgments
by Kardes, Frank R
- 12-24 The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement
by Mitchell, Andrew A
- 25-37 An Anchoring and Adjustment Model of Spousal Predictions
by Davis, Harry L & Hoch, Stephen J & Ragsdale, E K Easton
- 38-47 Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns
by John, Deborah Roedder & Scott, Carol A & Bettman, James R
- 48-70 Nutrition Information in the Supermarket
by Russo, J Edward, et al
- 71-84 Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
by McCracken, Grant
- 85-99 Time Compression, Response Opportunity, and Persuasion
by Moore, Danny L & Hausknecht, Douglas & Thamodaran, Kanchana
- 100-113 Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix
by Spiggle, Susan
- 114-118 Ad Reactions over Time: Capturing Changes in the Real World
by Burke, Marian C & Edell, Julie A
- 119-126 Consumer Search: An Extended Framework
by Bloch, Peter H & Sherrell, Daniel L & Ridgway, Nancy M
- 127-130 Is Other-Directedness on the Increase? An Empirical Test of Riesman's Theory of Social Character
by Zinkhan, George M & Shermohamad, Ali
- 131-133 A Longitudinal Study of the Use of the Elderly in Magazine Advertising
by Ursic, Anthony C & Ursic, Michael L & Ursic, Virginia L
- 134-145 Indexing Product Quality: Issues, Theory, and Results [The Concept of Quality and the Efficiency of Markets for Consumer Products]
by Curry, David J & Faulds, David J
- 146-148 The Concept of Quality and the Efficiency of Markets: Issues and Comments
by Sproles, George B
- 149-154 More on Multidimensional Quality: A Reply [The Concept of Quality and the Efficiency of Markets for Consumer Products]
by Hjorth-Andersen, Chr
March 1986, Volume 12, Issue 4
- 365-381 Warmth in Advertising: Measurement, Impact, and Sequence Effects
by Aaker, David A & Stayman, Douglas M & Hagerty, Michael R
- 382-405 Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives
by Biehal, Gabriel & Chakravarti, Dipankar
- 406-417 The Development of Consumer Knowledge in Children: A Cognitive Structure Approach
by John, Deborah Roedder & Whitney, John C, Jr
- 418-431 Examining the Vividness Controversy: An Availability-Valence Interpretation
by Kisielius, Jolita & Sternthal, Brian
- 432-445 Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond
by Batra, Rajeev & Ray, Michael L
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