IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v15y1988i3p303-14.html
   My bibliography  Save this article

Comparability and Hierarchical Processing in Multialternative Choice

Author

Listed:
  • Johnson, Michael D

Abstract

No abstract is available for this item.

Suggested Citation

  • Johnson, Michael D, 1988. "Comparability and Hierarchical Processing in Multialternative Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 303-314, December.
    • Handle: RePEc:oup:jconrs:v:15:y:1988:i:3:p:303-14
    DOI: 10.1086/209168
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209168
    Download Restriction: no
    File URL: https://libkey.io/10.1086/209168?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ma, Rui & Mao, Di & Cao, Dongmei & Luo, Shuai & Gupta, Suraksha & Wang, Yichuan, 2024. "From vineyard to table: Uncovering wine quality for sales management through machine learning," Journal of Business Research, Elsevier, vol. 176(C).
    2. Bagozzi, Richard P. & Yi, Youjae & Nassen, Kent D., 1998. "Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 393-421, November.
    3. Lavoie, Marc, 2004. "Post Keynesian consumer theory: Potential synergies with consumer research and economic psychology," Journal of Economic Psychology, Elsevier, vol. 25(5), pages 639-649, October.
    4. Fortin, David R. & Greenlee, Timothy B., 1998. "Using a Product/Service Evaluation Frame: An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems," Journal of Business Research, Elsevier, vol. 41(3), pages 205-214, March.
    5. Kunter Gunasti & Berna Devezer, 2016. "How competitor brand names affect within-brand choices," Marketing Letters, Springer, vol. 27(4), pages 715-727, December.
    6. Olshavsky, Richard W. & Aylesworth, Andrew B. & Kempf, DeAnna S., 1995. "The price-choice relationship: A contingent processing approach," Journal of Business Research, Elsevier, vol. 33(3), pages 207-218, July.
    7. Zachary G. Arens & Rebecca W. Hamilton, 2016. "Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(3), pages 448-459.
    8. Anne Bowers, 2015. "Relative Comparison and Category Membership: The Case of Equity Analysts," Organization Science, INFORMS, vol. 26(2), pages 571-583, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:15:y:1988:i:3:p:303-14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.