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Using Response Latency to Assess Spokesperson Effectiveness

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  • Burroughs, W Jeffrey
  • Feinberg, Richard A

Abstract

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Suggested Citation

  • Burroughs, W Jeffrey & Feinberg, Richard A, 1987. "Using Response Latency to Assess Spokesperson Effectiveness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 295-299, September.
    • Handle: RePEc:oup:jconrs:v:14:y:1987:i:2:p:295-99
    DOI: 10.1086/209114
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    Cited by:

    1. Xenia Raufeisen & Linda Wulf & Sören Köcher & Ulya Faupel & Hartmut H. Holzmüller, 2019. "Spillover effects in marketing: integrating core research domains," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 249-267, December.
    2. Alicia Kulczynski & Stacey Brennan & Jasmina Ilicic, 2021. "A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 221-239, March.

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