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Becoming a Consumer Society: A Longitudinal and Cross-cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan

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  • Tse, David K
  • Belk, Russell W
  • Zhou, Nan

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Suggested Citation

  • Tse, David K & Belk, Russell W & Zhou, Nan, 1989. "Becoming a Consumer Society: A Longitudinal and Cross-cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 457-472, March.
    • Handle: RePEc:oup:jconrs:v:15:y:1989:i:4:p:457-72
    DOI: 10.1086/209185
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    2. Jiang, Kai & Luk, Sherriff Ting-kwong & Cardinali, Silvio, 2018. "The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets," Journal of Business Research, Elsevier, vol. 86(C), pages 374-385.
    3. Kustin, Richard Alan, 2004. "Marketing mix standardization: a cross cultural study of four countries," International Business Review, Elsevier, vol. 13(5), pages 637-649, October.
    4. Tan, Yuxuan & Gong, Yanping & Xie, Julan & Li, Jian & Liu, Yongdan, 2022. "More mindfulness, less conspicuous consumption? Evidence from middle-aged Chinese consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    5. Singh, Tanuja & Schoenbachler, Denise D., 2001. "Communication strategies for technology products in Singapore: a content analysis," International Business Review, Elsevier, vol. 10(5), pages 551-570, October.
    6. Zhou, Lianxi & Poon, Patrick & Wang, Haizhong, 2015. "Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China," Journal of Business Research, Elsevier, vol. 68(3), pages 561-568.
    7. Purohit, Sonal & Radia, Karan Nilesh, 2022. "Conceptualizing masstige buying behavior: A mixed-method approach," Journal of Business Research, Elsevier, vol. 142(C), pages 886-898.
    8. Kastanakis, Minas N. & Voyer, Benjamin G., 2014. "The effect of culture on perception and cognition: A conceptual framework," Journal of Business Research, Elsevier, vol. 67(4), pages 425-433.
    9. Ouyang, Ming & Zhou, Dongsheng & Zhou, Nan, 2002. "Estimating marketing persistence on sales of consumer durables in China," Journal of Business Research, Elsevier, vol. 55(4), pages 337-342, April.
    10. Bartikowski, Boris & Laroche, Michel & Richard, Marie-Odile, 2019. "A content analysis of fear appeal advertising in Canada, China, and France," Journal of Business Research, Elsevier, vol. 103(C), pages 232-239.
    11. Cai, Yuanfeng & Shannon, Randall, 2012. "Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers," Australasian marketing journal, Elsevier, vol. 20(1), pages 37-47.
    12. Singh, Nitish & Matsuo, Hisako, 2004. "Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites," Journal of Business Research, Elsevier, vol. 57(8), pages 864-872, August.
    13. Kim, Jong Min & Jun, Mina & Kim, Chung K., 2018. "The Effects of Culture on Consumers' Consumption and Generation of Online Reviews," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 134-150.
    14. Aliperti, Giuseppe & Cruz, Ana Maria, 2019. "Investigating tourists' risk information processing," Annals of Tourism Research, Elsevier, vol. 79(C).
    15. Teng, Lefa & Ye, Nan & Yu, Ying & Wu, Xiaochuang, 2014. "Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context," Journal of Business Research, Elsevier, vol. 67(3), pages 288-294.
    16. Lim, Elison Ai Ching & Ang, Swee Hoon, 2008. "Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning," Journal of Business Research, Elsevier, vol. 61(3), pages 225-232, March.
    17. Harrison, Kristina & Ford, John & Karande, Kiran & Merchant, Altaf & Zhang, Weiyong, 2022. "The development and validation of a Chinese American affiliation scale," Journal of Business Research, Elsevier, vol. 143(C), pages 331-345.
    18. Cowley, Elizabeth, 2002. "East-West consumer confidence and accuracy in memory for product information," Journal of Business Research, Elsevier, vol. 55(11), pages 915-921, November.
    19. van Ittersum, Koert & Wong, Nancy, 2010. "The Lexus or the olive tree? Trading off between global convergence and local divergence," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 107-118.
    20. Baack, Daniel W. & Singh, Nitish, 2007. "Culture and web communications," Journal of Business Research, Elsevier, vol. 60(3), pages 181-188, March.
    21. Chung, Henry F.L. & Rose, Ellen & Huang, Pei-how, 2012. "Linking international adaptation strategy, immigrant effect, and performance: The case of home–host and cross-market scenario," International Business Review, Elsevier, vol. 21(1), pages 40-58.
    22. Sadiq, Muhammad Ahsan & Rajeswari, Balasundaram & Ansari, Lubna & Danish Kirmani, Mohd, 2021. "The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: An extended planned behaviour approach," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    23. Jin, Zhongqi & Lynch, Richard & Attia, Samaa & Chansarkar, Bal & Gülsoy, Tanses & Lapoule, Paul & Liu, Xueyuan & Newburry, William & Nooraini, Mohamad Sheriff & Parente, Ronaldo & Purani, Keyoor & Ung, 2015. "The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status," International Business Review, Elsevier, vol. 24(3), pages 380-393.

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