IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v14y1988i4p471-82.html
   My bibliography  Save this article

Children's Use of Cognitive Defenses against Television Advertising: A Cognitive Response Approach

Author

Listed:
  • Brucks, Merrie
  • Armstrong, Gary M
  • Goldberg, Marvin E

Abstract

No abstract is available for this item.

Suggested Citation

  • Brucks, Merrie & Armstrong, Gary M & Goldberg, Marvin E, 1988. "Children's Use of Cognitive Defenses against Television Advertising: A Cognitive Response Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 471-482, March.
    • Handle: RePEc:oup:jconrs:v:14:y:1988:i:4:p:471-82
    DOI: 10.1086/209129
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209129
    Download Restriction: no
    File URL: https://libkey.io/10.1086/209129?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Paulo Albuquerque & Merrie Brucks & Margaret C. Campbell & Kara Chan & Michal Maimaran & Anna R. McAlister & Sophie Nicklaus, 2018. "Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 38-50, March.
    2. Annette Singleton Jackson, 2011. "Advertising To Adolescents: An Examination Of Skepticism," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(3), pages 85-91.
    3. Raghbir Singh & Pavleen Kaur, 2014. "Maternal Attitude towards TV Advertising in India," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(2), pages 160-173, May.
    4. De Jans, Steffi & Hudders, Liselot, 2020. "Disclosure of Vlog Advertising Targeted to Children," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 1-19.
    5. Yann Verhellen & Caroline Oates & Patrick Pelsmacker & Nathalie Dens, 2014. "Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge," Journal of Consumer Policy, Springer, vol. 37(2), pages 235-255, June.
    6. Mehta, Ritu & Bharadwaj, Apoorva, 2021. "Food advertising targeting children in India: Analysis and implications," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    7. Livingstone, Sonia & Helsper, Ellen, 2004. "Advertising foods to children: Understanding promotion in the context of children's daily lives. A review of the literature prepared for the Research Department of the Office of Communications (OFCOM)," LSE Research Online Documents on Economics 21757, London School of Economics and Political Science, LSE Library.
    8. Iris Vermeir & Dieneke Sompel, 2014. "Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Y," Journal of Consumer Policy, Springer, vol. 37(2), pages 205-233, June.
    9. van Reijmersdal, Eva A. & Rozendaal, Esther & Buijzen, Moniek, 2012. "Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames," Journal of Interactive Marketing, Elsevier, vol. 26(1), pages 33-42.
    10. Oliver Büttner & Arnd Florack & Benjamin Serfas, 2014. "A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour," Journal of Consumer Policy, Springer, vol. 37(2), pages 161-182, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:14:y:1988:i:4:p:471-82. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.