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The Cognitive Processing of Misleading Advertising in Young and Old Adults: Assessment and Training

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  • Gaeth, Gary J
  • Heath, Timothy B

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  • Gaeth, Gary J & Heath, Timothy B, 1987. "The Cognitive Processing of Misleading Advertising in Young and Old Adults: Assessment and Training," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 43-54, June.
    • Handle: RePEc:oup:jconrs:v:14:y:1987:i:1:p:43-54
    DOI: 10.1086/209091
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    Cited by:

    1. Chaxel, Anne-Sophie & Wiggins, Catherine & Xie, Jieru, 2018. "The impact of a limited time perspective on information distortion," Organizational Behavior and Human Decision Processes, Elsevier, vol. 149(C), pages 35-46.
    2. Kuppelwieser, Volker G., 2016. "Towards the use of chronological age in research – A cautionary comment," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 17-22.
    3. Shane Timmons & Terence J. McElvaney & Peter D. Lunn, 2019. "An experiment for regulatory policy on broadband speed advertising," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 3(2), pages 17-24, December.
    4. Guang-Xin Xie & Robert Madrigal & David Boush, 2015. "Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising," Journal of Business Ethics, Springer, vol. 129(2), pages 281-293, June.

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