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The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa

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  • Holbrook, Morris B
  • Grayson, Mark W

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  • Holbrook, Morris B & Grayson, Mark W, 1986. "The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(3), pages 374-381, December.
    • Handle: RePEc:oup:jconrs:v:13:y:1986:i:3:p:374-81
    DOI: 10.1086/209076
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    Cited by:

    1. Avery, Jill, 2012. "Defending the markers of masculinity: Consumer resistance to brand gender-bending," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 322-336.
    2. Chloe Preece & Finola Kerrigan & Daragh O’reilly & Eileen Fischer & J Jeffrey Inman & Julie L Ozanne, 2019. "License to Assemble: Theorizing Brand Longevity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(2), pages 330-350.
    3. Han Jiang & Zhiyi Wang & Lusi Yang & Jia Shen & Jungpil Hahn, 2021. "How Rewarding Are Your Rewards? A Value-Based View of Crowdfunding Rewards and Crowdfunding Performance," Entrepreneurship Theory and Practice, , vol. 45(3), pages 562-599, May.
    4. Arnold, Stephen J. & Handelman, Jay & Tigert, Douglas J., 1996. "Organizational legitimacy and retail store patronage," Journal of Business Research, Elsevier, vol. 35(3), pages 229-239, March.
    5. Holbrook, Morris B., 2018. "A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society," Australasian marketing journal, Elsevier, vol. 26(2), pages 70-78.
    6. Kasser, Tim & Grow Kasser, Virginia, 2001. "The dreams of people high and low in materialism," Journal of Economic Psychology, Elsevier, vol. 22(6), pages 693-719, December.

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