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The Comprehension/Miscomprehension of Print Communication: Selected Findings

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  • Jacoby, Jacob
  • Hoyer, Wayne D

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  • Jacoby, Jacob & Hoyer, Wayne D, 1989. "The Comprehension/Miscomprehension of Print Communication: Selected Findings," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 434-443, March.
    • Handle: RePEc:oup:jconrs:v:15:y:1989:i:4:p:434-43
    DOI: 10.1086/209183
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    Cited by:

    1. Rik Pieters & Michel Wedel, 2012. "Ad Gist: Ad Communication in a Single Eye Fixation," Marketing Science, INFORMS, vol. 31(1), pages 59-73, January.
    2. Hall-Phillips, Adrienne & Shah, Purvi, 2017. "Unclarity confusion and expiration date labels in the United States: A consumer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 118-126.
    3. Scott Connors & Stephen Anderson-MacDonald & Matthew Thomson, 2017. "Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 145(3), pages 599-621, October.

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