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The Effect of Probability and Consequence Levels on the Focus of Consumer Judgments in Risky Situations

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  • Diamond, William D

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  • Diamond, William D, 1988. "The Effect of Probability and Consequence Levels on the Focus of Consumer Judgments in Risky Situations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 280-283, September.
    • Handle: RePEc:oup:jconrs:v:15:y:1988:i:2:p:280-83
    DOI: 10.1086/209165
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    Cited by:

    1. Levy, Haim & Levy, Moshe, 2002. "Experimental test of the prospect theory value function: A stochastic dominance approach," Organizational Behavior and Human Decision Processes, Elsevier, vol. 89(2), pages 1058-1081, November.
    2. Hornibrook, Susan A. & Fearne, Andrew, 2006. "Managing Perceived Risks through Supply Chain Relationships: An Empirical Study of the UK Beef Sector," 99th Seminar, February 8-10, 2006, Bonn, Germany 7724, European Association of Agricultural Economists.
    3. Jayson S. Jia & Uzma Khan & Ab Litt, 2015. "The Effect of Self-Control on the Construction of Risk Perceptions," Management Science, INFORMS, vol. 61(9), pages 2259-2280, September.
    4. Williams, Galina & Rolfe, John, 2017. "Willingness to pay for emissions reduction: Application of choice modeling under uncertainty and different management options," Energy Economics, Elsevier, vol. 62(C), pages 302-311.
    5. Hornibrook, Susan A. & Fearne, Andrew, 2003. "Managing Perceived Risk as a Marketing Strategy for Beef in the UK Foodservice Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 6(3), pages 1-24.

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