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The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory

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  • Meyers-Levy, Joan

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  • Meyers-Levy, Joan, 1989. "The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 197-207, September.
    • Handle: RePEc:oup:jconrs:v:16:y:1989:i:2:p:197-207
    DOI: 10.1086/209208
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    Cited by:

    1. George Doorn & Bryan Paton & Charles Spence, 2016. "Is J the new K? Initial letters and brand names," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 666-678, November.
    2. de Burgh-Woodman, Helene & Brace-Govan, Jan, 2006. "What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities," MPRA Paper 25385, University Library of Munich, Germany, revised 28 Dec 2006.
    3. Balakrishnan Menon, 2019. "Model of Brand Salience of Consumer Skincare Soap Products," Metamorphosis: A Journal of Management Research, , vol. 18(2), pages 130-141, December.
    4. Jasmina Ilicic & Stacey M Baxter & Alicia Kulczynski, 2016. "The impact of age on consumer attachment to celebrities and endorsed brand attachment," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 273-288, May.
    5. Ringler, Christine & Sirianni, Nancy J. & Christenson, Brett, 2021. "The Power of Consequential Product Sounds," Journal of Retailing, Elsevier, vol. 97(2), pages 288-300.
    6. Jun, Yesel & Lee, Hyunju, 2022. "A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    7. Thakor, Mrugank V. & Borsuk, Wendy & Kalamas, Maria, 2004. "Hotlists and Web browsing behavior--an empirical investigation," Journal of Business Research, Elsevier, vol. 57(7), pages 776-786, July.
    8. Datta, Hannes & Ailawadi, Kusum L. & van Heerde, H.J., 2016. "How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?," Other publications TiSEM 341e600f-af04-42e7-9668-a, Tilburg University, School of Economics and Management.
    9. Vilches-Montero, Sonia & Pandit, Ameet & Bravo-Olavarria, Renzo & Chao, Chih-Wei (Fred), 2018. "What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 64-70.
    10. Romaniuk, Jenni, 2013. "Modeling mental market share," Journal of Business Research, Elsevier, vol. 66(2), pages 188-195.
    11. Jeongah Kim & Wookjae Heo, 2021. "Interior Design with Consumers’ Perception about Art, Brand Image, and Sustainability," Sustainability, MDPI, vol. 13(8), pages 1-20, April.
    12. Romaniuk, Jenni & Nenycz-Thiel, Magda, 2013. "Behavioral brand loyalty and consumer brand associations," Journal of Business Research, Elsevier, vol. 66(1), pages 67-72.
    13. Isaac Levi Henderson & Mark Avis & Wai Hong Kan Tsui & Thanh Ngo & Andrew Gilbey, 2023. "Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
    14. Andrea Pérez & Ignacio Rodríguez del Bosque, 2013. "Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool," Journal of Business Ethics, Springer, vol. 118(2), pages 265-286, December.
    15. Nenycz-Thiel, Magda & Sharp, Byron & Dawes, John & Romaniuk, Jenni, 2010. "Competition for memory retrieval between private label and national brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1142-1147, November.

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