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The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration

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  • McGill, Ann L
  • Anand, Punam

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  • McGill, Ann L & Anand, Punam, 1989. "The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 188-196, September.
    • Handle: RePEc:oup:jconrs:v:16:y:1989:i:2:p:188-96
    DOI: 10.1086/209207
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    Cited by:

    1. Cinzia Castiglioni & Edoardo Lozza & Eric Dijk & Wilco W. Dijk, 2019. "Two sides of the same coin? An investigation of the effects of frames on tax compliance and charitable giving," Palgrave Communications, Palgrave Macmillan, vol. 5(1), pages 1-10, December.
    2. Arnaud Monnier & Manoj Thomas, 2022. "Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices [The Utility of an Information Processing Approach for Behavioral Price Research]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(4), pages 574-594.
    3. Diana Gavilan & Maria Avello, 2020. "Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery," SAGE Open, , vol. 10(4), pages 21582440209, November.
    4. Ilaria Baghi & Enrico Rubaltelli & Marcello Tedeschi, 2009. "A strategy to communicate corporate social responsibility: cause related marketing and its dark side," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(1), pages 15-26, January.
    5. Y. Sekou Bermiss & Benjamin L. Hallen & Rory McDonald & Emily C. Pahnke, 2017. "Entrepreneurial beacons: The Yale endowment, run‐ups, and the growth of venture capital," Strategic Management Journal, Wiley Blackwell, vol. 38(3), pages 545-565, March.
    6. Schoormans, Jan P. L. & Robben, Henry S. J., 1997. "The effect of new package design on product attention, categorization and evaluation," Journal of Economic Psychology, Elsevier, vol. 18(2-3), pages 271-287, April.
    7. Gavilan, Diana & Avello, Maria & Abril, Carmen, 2014. "The mediating role of mental imagery in mobile advertising," International Journal of Information Management, Elsevier, vol. 34(4), pages 457-464.
    8. Lei Zhu & Izak Benbasat & Zhenhui Jiang, 2010. "Let's Shop Online Together: An Empirical Investigation of Collaborative Online Shopping Support," Information Systems Research, INFORMS, vol. 21(4), pages 872-891, December.
    9. Sood, Sanjay & Forehand, Mark, 2005. "On self-referencing differences in judgment and choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 98(2), pages 144-154, November.
    10. Li, Rong & Laroche, Michel & Richard, Marie-Odile & Cui, Xinyu, 2022. "More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    11. Cheng, Peiyao & Zhang, Chao, 2023. "Show me insides: Investigating the influences of product exploded view on consumers’ mental imagery, comprehension, attitude, and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    12. Jeffrey Hales & Xi (Jason) Kuang & Shankar Venkataraman, 2011. "Who Believes the Hype? An Experimental Examination of How Language Affects Investor Judgments," Journal of Accounting Research, Wiley Blackwell, vol. 49(1), pages 223-255, March.
    13. Scott Connors & Stephen Anderson-MacDonald & Matthew Thomson, 2017. "Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 145(3), pages 599-621, October.

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