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Assessing Biases in Measuring Decision Effectiveness and Information Overload

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  • Keller, Kevin Lane
  • Staelin, Richard

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Suggested Citation

  • Keller, Kevin Lane & Staelin, Richard, 1989. "Assessing Biases in Measuring Decision Effectiveness and Information Overload," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 504-508, March.
    • Handle: RePEc:oup:jconrs:v:15:y:1989:i:4:p:504-08
    DOI: 10.1086/209190
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    Cited by:

    1. S. Marette & L. Nabec & F. Durieux, 2019. "Improving Nutritional Quality of Consumers’ Food Purchases With Traffic-Lights Labels: An Experimental Analysis," Journal of Consumer Policy, Springer, vol. 42(3), pages 377-395, September.
    2. Stephan S. Marette & Anne-Célia Disdier & John C Beghin, 2020. "A Comparison of EU and US consumers' willingness to pay for gene-edited food: Evidence from apples," PSE Working Papers halshs-02872222, HAL.
    3. Stéphan Marette, 2021. "Sustainability and Consumer Willingness to Pay for Legumes: A Laboratory Study with Lentils," Sustainability, MDPI, vol. 13(6), pages 1-16, March.
    4. Yokessa, Maïmouna & Marette, Stéphan, 2019. "A Review of Eco-labels and their Economic Impact," International Review of Environmental and Resource Economics, now publishers, vol. 13(1-2), pages 119-163, April.
    5. Stéphan Marette & Françoise Guéraud & Fabrice H.F. Pierre, 2021. "Regulation and Consumer Interest in an Antioxidant-Enriched Ham Associated with Reduced Colorectal Cancer Risks [Réglementation et intérêt des consommateurs pour un jambon enrichi en antioxydants a," Post-Print hal-03219714, HAL.
    6. Manrai, Ajay K., 1995. "Mathematical models of brand choice behavior," European Journal of Operational Research, Elsevier, vol. 82(1), pages 1-17, April.
    7. Carmone, Frank J. & Kara, Ali & Zanakis, Stelios H., 1997. "A Monte Carlo investigation of incomplete pairwise comparison matrices in AHP," European Journal of Operational Research, Elsevier, vol. 102(3), pages 538-553, November.
    8. Voicu-Dorobantu Roxana & Marinoiu Ana Maria, 2009. "The Impact Of The Internet On Trading – A Theoretical Approach On The Investor," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 257-260, May.
    9. Gerald Häubl & Valerie Trifts, 2000. "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, INFORMS, vol. 19(1), pages 4-21, May.

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