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Colonial Consumers in Revolt: Buyer Values and Behavior during the Nonimportation Movement, 1764-1776

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  • Witkowski, Terrence H

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  • Witkowski, Terrence H, 1989. "Colonial Consumers in Revolt: Buyer Values and Behavior during the Nonimportation Movement, 1764-1776," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 216-226, September.
    • Handle: RePEc:oup:jconrs:v:16:y:1989:i:2:p:216-26
    DOI: 10.1086/209210
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    Cited by:

    1. Aditya Shankar Mishra & Revti Raman Mishra, 2023. "Marketing Schools of Thought and Their Present Day Relevance," FIIB Business Review, , vol. 12(4), pages 351-361, December.
    2. repec:hal:journl:hal-04680681 is not listed on IDEAS
    3. Krüger, Tinka & Hoffmann, Stefan & Nibat, Ipek N. & Mai, Robert & Trendel, Olivier & Görg, Holger & Lasarov, Wassili, 2024. "How consumer animosity drives anti-consumption: A multi-country examination of social animosity," Open Access Publications from Kiel Institute for the World Economy 302042, Kiel Institute for the World Economy (IfW Kiel).
    4. SandIkcI, Özlem & Ekici, Ahmet, 2009. "Politically motivated brand rejection," Journal of Business Research, Elsevier, vol. 62(2), pages 208-217, February.
    5. Busca, Laurent & Bertrandias, Laurent, 2020. "A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 1-19.

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