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Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt
Series handle: RePEc:oup:jconrs
ISSN: 0093-5301
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Content
September 1994, Volume 21, Issue 2
- 304-318 Heuristics and Biases in Timing the Replacement of Durable Products
by Cripps, John D & Meyer, Robert J
- 319-331 Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process
by Webster, Cynthia
- 332-341 Adolescent Influence in Family Decision Making: A Replication with Extension
by Beatty, Sharon E & Talpade, Salil
- 342-353 How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment
by Yadav, Manjit S
- 354-365 Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations
by Maheswaran, Durairaj
- 366-380 An Exploratory Study of the Responses and Relationships Involved in the Evaluation of, and in the Intention to Purchase New Rock Music
by Lacher, Kathleen T & Mizerski, Richard
- 381-391 A Meta-analysis of Cronbach's Coefficient Alpha
by Peterson, Robert A
June 1994, Volume 21, Issue 1
- 1-31 The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
by Friestad, Marian & Wright, Peter
- 32-54 Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants
by Penaloza, Lisa
- 55-70 Hermeneutics and Consumer Research
by Arnold, Stephen J & Fischer, Eileen
- 71-82 Consumer Knowledge Assessment
by Park, C Whan & Mothersbaugh, David L & Feick, Lawrence
- 83-99 Restructuring: Constructive Processing of Information Displays in Consumer Choice
by Coupey, Eloise
- 100-118 Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison Processes
by Dabholkar, Pratibha A
- 119-134 A Model of Perceived Risk and Intended Risk-Handling Activity
by Dowling, Grahame R & Staelin, Richard
- 135-144 Accepted Risk and Alcohol Use during Pregnancy
by Morris, Louis A & Swasy, John L & Mazis, Michael B
- 145-153 The Moderating Effects of Message Framing and
by Grewal, Dhruv & Gotlieb, Jerry & Marmorstein, Howard
- 154-164 The Impact of Audiovisual Information on Children's Product-Related Recall
by Macklin, M Carole
- 165-175 Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics
by Boush, David M & Friestad, Marian & Rose, Gregory M
- 176-189 Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength
by Haugtvedt, Curtis P, et al
- 190-204 How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations
by Peracchio, Laura A & Meyers-Levy, Joan
- 205-218 Message Order Effects in Persuasion: An Attitude Strength Perspective
by Haugtvedt, Curtis P & Wegener, Duane T
March 1994, Volume 20, Issue 4
- 503-519 The Role of Labeling Processes in Elderly Consumers' Responses to Age Segmentation Cues
by Tepper, Kelly
- 520-534 Spokesperson Fame and Vividness Effects in the Context of Issue-Relevant Thinking: The Moderating Role of Competitive Setting
by Heath, Timothy B & McCarthy, Michael S & Mothersbaugh, David L
- 535-547 The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions
by Tripp, Carolyn & Jensen, Thomas D & Carlson, Les
- 548-560 Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences
by Gardial, Sarah Fisher, et al
- 561-574 An Integrative Framework for Understanding Two-Sided Persuasion
by Crowley, Ayn E & Hoyer, Wayne D
- 575-585 Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective
by Koslow, Scott & Shamdasani, Prem N & Touchstone, Ellen E
- 586-600 Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor
by Vanden Abeele, Piet & MacLachlan, Douglas L
- 601-615 Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Comsumer Effects
by Stern, Barbara B
- 616-632 Consumers and Their Animal Companions
by Hirschman, Elizabeth C
- 633-643 Inductive Inference and Replications: A Bayesian Perspective
by Raman, Kalyan
- 644-656 Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
by Babin, Barry J & Darden, William R & Griffin, Mitch
- 657-662 The Impact of Airbag Adoption on Relative Personal Injury and Absolute Collision Insurance Claims
by Peterson, Steven P & Hoffer, George E
December 1993, Volume 20, Issue 3
- 339-359 Introspection in Consumer Research: Implementation and Implications
by Wallendorf, Melanie & Brucks, Merrie
- 360-375 Structure, Cooperation, and the Flow of Market Information
by Frenzen, Jonathan & Nakamoto, Kent
- 376-392 Preattentive Mere Exposure Effects
by Janiszewski, Chris
- 393-417 Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences
by Belk, Russell W & Coon, Gregory S
- 418-430 Cognitive, Affective, and Attribute BAses of the Satisfaction Response
by Oliver, Richard L
- 431-440 The Effects of Accessibility of Information in Memory on Judgments of Behavioral Frequency
by Menon, Geeta
- 441-450 Consumer Evaluations of Multiple versus Single Price Change
by Mazumdar, Tridib & Jun, Sung Youl
- 451-466 Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
by Mano, Haim & Oliver, Richard L
- 467-477 When to Say When: Effects of Supply on Usage
by Folkes, Valerie S & Martin, Ingrid M & Gupta, Kamal
- 478-488 Consumer Tipping: A Cross-Country Study
by Lynn, Michael & Zinkhan, George M & Harris, Judy
- 489-495 Assessing Demand Artifacts in Consumer Research: An Alternative Perspective
by Darley, William K & Lim, Jeen-Su
- 496-501 Alternative Perspective: A Critique
by Shimp, Terence A & Hyatt, Eva M & Snyder, David J
September 1993, Volume 20, Issue 2
- 171-189 The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand
by Janiszewski, Chris & Warlop, Luk
- 190-207 Goal-Oriented Experiences and the Development of Knowledge
by Huffman, Cynthia & Houston, Michael J
- 208-228 A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability
by Moorman, Christine & Matulich, Erika
- 229-244 Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation
by Otnes, Cele & Lowrey, Tina M & Kim, Young Chan
- 245-256 Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes
by Holbrook, Morris B
- 257-270 The Influence of Positive Affect on Variety Seeking among Safe, Enjoyable Products
by Kahn, Barbara E & Isen, Alice M
- 271-280 The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions
by Swinyard, William R
- 281-293 Young Children's Processing of a Televised Narrative: Is a Picture Really Worth a Thousand Words?
by Peracchio, Laura A
- 294-302 The Effects of Argument Structure and Affective Tagging on Product Attitude Formation
by Munch, James M & Boller, Gregory W & Swasy, John L
- 303-315 Social Desirability Bias and the Validity of Indirect Questioning
by Fisher, Robert J
- 316-329 Capturing and Creating Public Opinion in Survey Research
by Simmons, Carolyn J & Bickart, Barbara A & Lynch, John G, Jr
- 330-338 Interpreting Interactions: Raw Means or Residual Means?
by Ross, William T, Jr & Creyer, Elizabeth H
June 1993, Volume 20, Issue 1
- 1-23 An Exploration of High-Risk Leisure Consumption through Skydiving
by Celsi, Richard L & Rose, Randall L & Leigh, Thomas W
- 24-45 River Magic: Extraordinary Experience and the Extended Service Encounter
by Arnould, Eric J & Price, Linda L
- 46-61 Does Measuring Intent Change Behavior?
by Morwitz, Vicki G & Johnson, Eric J & Schmittlein, David C
- 62-75 Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
by Kardes, Frank R, et al
- 76-86 The Influence of New Brand Entry on Subjective Brand Judgments
by Pan, Yigang & Lehmann, Donald R
- 87-99 Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing
by Goodstein, Ronald C
- 100-110 Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
by Lefkoff-Hagius, Roxanne & Mason, Charlotte H
- 111-123 A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
by Boulding, William & Kirmani, Amna
- 124-137 The Importance of Others' Welfare in Evaluating Bargaining Outcomes
by Corfman, Kim P & Lehmann, Donald R
- 138-146 Reassessing the Impact of Television Advertising Clutter
by Brown, Tom J & Rothschild, Michael L
- 147-156 Alcoholic Beverage Warnings in Magazine and Television Advertisements
by Barlow, Todd & Wogalter, Michael S
- 157-169 Age Differences in Consumers' Search for Information: Public Policy Implications
by Cole, Catherine A & Balasubramanian, Siva K
March 1993, Volume 19, Issue 4
- 489-504 Discovery-Oriented Consumer Research
by Wells, William D
- 505-517 The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research
by Hoffman, Donna L & Holbrook, Morris B
- 518-536 Feminist Thought: Implications for Consumer Research
by Bristor, Julia M & Fischer, Eileen
- 537-555 Ideology in Consumer Research, 1980 and 1990: A Marxist and Feminist Critique
by Hirschman, Elizabeth C
- 556-566 Feminist Literary Criticism and the Deconstruction of Ads: A Postmodern View of Advertising and Consumer Responses
by Stern, Barbara B
- 567-579 Female Labor Force Participation and Time-Saving Household Technology: A Case Study of the Microwave from 1978 to 1989
by Oropesa, R S
- 580-594 A Conceptual and Empirical Comparison of Alternative Household Life Cycle Models
by Schaninger, Charles M & Danko, William D
- 595-610 Historical Method in Consumer Research: Developing Causal Explanations of Change
by Smith, Ruth Ann & Lux, David S
- 611-625 A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages
by Midgley, David F & Dowling, Grahame R
- 626-636 Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General
by Durvasula, Srinivas, et al
- 637-654 Toward a Theory of Agenda Setting in Negotiations
by Balakrishnan, P V & Patton, Charles & Lewis, Phillip A
- 655-662 Caution in the Use of Difference Scores in Consumer Research
by Peter, J Paul & Churchill, Gilbert A, Jr & Brown, Tom J
December 1992, Volume 19, Issue 3
- 303-316 A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
by Richins, Marsha L & Dawson, Scott
- 317-338 A Meaning-Based Model of Advertising Experiences
by Mick, David Glen & Buhl, Claus
- 339-361 Moving Possessions: An Analysis Based on Personal Documents from the 1847-1869 Mormon Migration
by Belk, Russell W
- 362-372 The Consumption of Performance
by Deighton, John
- 373-386 Consumer Covariation Judgments: Theory or Data Driven?
by Pechmann, Cornelia & Ratneshwar, S
- 387-400 Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions
by Krishnamurthi, Lakshman & Mazumdar, Tridib & Raj, S P
- 401-411 The Discounting of Discounts and Promotion Thresholds
by Gupta, Sunil & Cooper, Lee G
- 412-423 Price Premium Variations as a Consequence of Buyers' Lack of Information
by Rao, Akshay R & Bergen, Mark E
- 424-433 When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses
by Meyers-Levy, Joan & Maheswaran, Durairaj
- 434-448 The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
by Steenkamp, Jan-Benedict E M & Baumgartner, Hans
- 449-458 Tactile Stimulation and Consumer Response
by Hornik, Jacob
- 459-469 A Clinical Screener for Compulsive Buying
by Faber, Ronald J & O'Guinn, Thomas C
- 470-476 An Examination of the Use of Unacceptable Levels in Conjoint Analysis
by Mehta, Raj & Moore, William L & Pavia, Teresa M
- 477-486 An Investigation into the Social Context of Early Adoption Behavior
by Fisher, Robert J & Price, Linda L
September 1992, Volume 19, Issue 2
- 139-154 Hypothesized and Confounded Explanations in Theory Tests: A Bayesian Analysis
by Brinberg, David & Lynch, John G, Jr & Sawyer, Alan G
- 155-179 The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption
by Hirschman, Elizabeth C
- 180-197 On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric
by McQuarrie, Edward F & Mick, David Glen
- 198-211 The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions
by Childers, Terry L & Rao, Akshay R
- 212-225 Low-Involvement Learning: Memory without Evaluation
by Hawkins, Scott A & Hoch, Stephen J
- 226-239 Peripheral Persuasion and Brand Choice
by Miniard, Paul W & Sirdeshmukh, Deepak & Innis, Daniel E
- 240-255 Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments
by Stayman, Douglas M & Alden, Dana L & Smith, Karen H
- 256-270 The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined
by Rao, Akshay R & Sieben, Wanda A
- 271-281 The Ecological Validity of Photographic Slides and Videotapes in Simulating the Service Setting
by Bateson, John E G & Hui, Michael K
- 282-291 Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective
by Zinkhan, George M & Roth, Martin S & Saxton, Mary Jane
- 292-301 A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age
by Wilkes, Robert E
June 1992, Volume 19, Issue 1
- 1-13 An Attributional Analysis of Resistance to Group Pressure Regarding Illicit Drug and Alcohol Consumption
by Rose, Randall L & Bearden, William O & Teel, Jesse E
- 14-25 Making Inferences about Missing Information: The Effects of Existing Information
by Ross, William T, Jr & Creyer, Elizabeth H
- 26-33 Does Attitude toward the Ad Endure? The Moderating Effects of Attention and Delay
by Chattopadhyay, Amitava & Nedungadi, Prakash
- 34-51 Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis
by Brown, Steven P & Stayman, Douglas M
- 52-61 The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence
by Marmorstein, Howard & Grewal, Dhruv & Fishe, Raymond P H
- 62-70 An Empirical Analysis of Internal and External Reference Prices Using Scanner Data
by Mayhew, Glenn E & Winer, Russell S
- 71-82 Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments
by Burke, Raymond R, et al
- 83-92 The Influence of Processing Conversational Information on Inference, Argument Elaboration, and Memory
by Thomas, Gloria Penn
- 93-104 The Generation and Consequences of Communication-Evoked Imagery
by Bone, Paula Fitzgerald & Ellen, Pam Scholder
- 105-118 The Influence of Anticipating Regret and Responsibility on Purchase Decisions
by Simonson, Itamar
- 119-132 Value-System Segmentation: Exploring the Meaning of LOV
by Kamakura, Wagner A & Novak, Thomas P
- 133-138 The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety
by Simonson, Itamar & Winer, Russell S
March 1992, Volume 18, Issue 4
- 411-424 Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory
by Mick, David Glen
- 425-440 How Do Young Children Learn to Be Consumers? A Script-Processing Approach
by Peracchio, Laura A
- 441-451 Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects
by Murry, John P, Jr & Lastovicka, John L & Singh, Surendra N
- 452-463 A Study of Information Search Behavior during the Categorization of New Products
by Ozanne, Julie L & Brucks, Merrie & Grewal, Dhruv
- 464-474 Selective Recall and Information Use in Consumer Preferences
by Costley, Carolyn L & Brucks, Merrie
- 475-492 The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?
by Heckler, Susan E & Childers, Terry L
- 493-504 A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience
by Allen, Chris T & Machleit, Karen A & Kleine, Susan Schultz
- 505-518 State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage
by Bagozzi, Richard P & Baumgartner, Hans & Yi, Youjae
- 519-529 How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?
by MacKenzie, Scott B & Spreng, Richard A
- 530-535 Generalizing the Sensitivity Conditions in an Overall Index of Product Quality
by Kopalle, Praveen K & Hoffman, Donna L
- 536-545 Item Context and the Stability of Entity-Based and Attribute-Based Multiattribute Scaling Methods
by Teas, R Kenneth & Wong, John K
December 1991, Volume 18, Issue 3
- 257-272 Autodriving: A Photoelicitation Technique
by Heisley, Deborah D & Levy, Sidney J
- 273-283 A Critical Appraisal of Demand Artifacts in Consumer Research
by Shimp, Terence A & Hyatt, Eva M & Snyder, David J
- 284-297 Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?
by Lynch, John G, Jr & Chakravarti, Dipankar & Mitra, Anusree
- 298-310 Homeless Women, Special Possessions, and the Meaning of "Home": An Ethnographic Case Study
by Hill, Ronald Paul
- 311-324 Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects
by Kleine, Robert E, III & Kernan, Jerome B
- 325-345 Ignoring Irrelevant Information: Situational Determinants of Consumer Learning
by Hutchinson, J Wesley & Alba, Joseph W
- 346-357 Adapting Cutoffs to the Choice Environment: The Effects of Attribute Correlation and Reliability
by Huber, Joel & Klein, Noreen M
- 358-367 Elaborating on Elaboration: The Distinction between Relational and Item-Specific Elaboration
by Meyers-Levy, Joan
- 368-379 Economic Dimensions of Household Gift Giving
by Garner, Thesia I & Wagner, Janet
- 380-391 The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads
by Lichtenstein, Donald R & Burton, Scot & Karson, Eric J
- 392-401 Exploring More Than 24 Hours a Day: A Preliminary Investigation of Polychronic Time Use
by Kaufman, Carol Felker & Lane, Paul M & Lindquist, Jay D
- 402-410 Assessing the Influence of Journal of Consumer Research: A Citation Analysis
by Cote, Joseph A & Leong, Siew Meng & Cote, Jane
September 1991, Volume 18, Issue 2
- 129-144 The Critical Imagination: Emancipatory Interests in Consumer Research
by Murray, Jeff B & Ozanne, Julie L
- 145-160 The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation
by Pechmann, Cornelia & Ratneshwar, S
- 161-173 The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads
by Macinnis, Deborah J & Park, C Whan
- 174-184 Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience
by Hui, Michael K & Bateson, John E G
- 185-193 Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
by Park, C Whan & Milberg, Sandra & Lawson, Robert
- 194-207 The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective
by Gould, Stephen J
- 208-218 Value Segmentation: A Model for the Measurement of Values and Value Systems
by Kamakura, Wagner A & Mazzon, Jose Afonso
- 219-232 Repositioning for Changing Preferences: The Case of Beef versus Poultry
by Anderson, Eugene W & Shugan, Steven M
- 233-242 An Empirical Test of a Model of External Search for Automobiles
by Srinivasan, Narasimhan & Ratchford, Brian T
- 243-250 Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity
by Kolbe, Richard H & Burnett, Melissa S
- 251-256 Prediction of Consumer Behavior by Experts and Novices
by Armstrong, J Scott
June 1991, Volume 18, Issue 1
- 1-12 A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context
by Shimp, Terence A & Stuart, Elnora W & Engle, Randall W
- 13-31 "We Gather Together": Consumption Rituals of Thanksgiving Day
by Wallendorf, Melanie & Arnould, Eric J
- 32-44 Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapproachement
by Hunt, Shelby D
- 45-51 Consumer Normal Price Estimation: Market versus Personal Standards
by Urbany, Joel E & Dickson, Peter R
- 52-62 Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of
by Ratneshwar, S & Chaiken, Shelly
- 63-70 Exploring Differences in Males' and Females' Processing Strategies
by Meyers-Levy, Joan & Maheswaran, Durairaj
- 71-83 Social Comparison and the Idealized Images of Advertising
by Richins, Marsha L
- 84-91 The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction
by Westbrook, Robert A & Oliver, Richard L
- 92-107 Picture-Based Persuasion Processes and the Moderating Role of Involvement
by Miniard, Paul W, et al
- 108-118 A Polarization Model for Describing Group Preferences
by Rao, Vithala R & Steckel, Joel H
- 119-127 The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect
by Glazer, Rashi & Kahn, Barbara E & Moore, William L
March 1991, Volume 17, Issue 4
- 375-384 A Multistage Model of Customers' Assessments of Service Quality and Value
by Bolton, Ruth N & Drew, James H
- 385-397 Determinants of Household Expenditures for Services
by Soberon-Ferrer, Horacio & Dardis, Rachel
- 398-411 Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States
by Mehta, Raj & Belk, Russell W
- 412-425 Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction
by Schouten, John W
- 426-439 Multitrait-Multimethod Matrices in Consumer Research
by Bagozzi, Richard P & Yi, Youjae
- 440-453 Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
by Olney, Thomas J & Holbrook, Morris B & Batra, Rajeev
- 454-462 Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective
by Herr, Paul M & Kardes, Frank R & Kim, John
- 463-476 Memory and Evaluation Effects in Competitive Advertising Environments
by Keller, Kevin Lane
- 477-491 Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information
by Simmons, Carolyn J & Lynch, John G, Jr
- 492-507 Time-Inconsistent Preferences and Consumer Self-Control
by Hoch, Stephen J & Loewenstein, George F
- 508-522 Consumer Multiattribute Judgments under Attribute-Weight Uncertainity
by Kahn, Barbara E & Meyer, Robert J
December 1990, Volume 17, Issue 3
- 245-262 Sociocognitive Analysis of Group Decision Making among Consumers
by Ward, James C & Reingen, Peter H
- 263-276 Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
by Nedungadi, Prakash
- 277-288 Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes
by Hong, Sung-Tai & Wyer, Robert S, Jr
- 289-302 The Role of Time in the Action of the Consumer
by Bergadaa, Michelle M
- 303-321 The Homeless in America: An Examination of Possessions and Consumption Behaviors
by Hill, Ronald Paul & Stamey, Mark
- 322-332 Self-Gifts: Phenomenological Insights from Four Contexts
by Mick, David Glen & DeMoss, Michelle
- 333-345 More than a Labor of Love: Gender Roles and Christmas Gift Shopping
by Fischer, Eileen & Arnold, Stephen J
- 346-361 The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women
by Thompson, Craig J & Locander, William B & Pollio, Howard R
- 362-374 The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information
by Moorman, Christine
September 1990, Volume 17, Issue 2
- 111-126 Alternative Approaches to Understanding the Determinants of Typicality
by Loken, Barbara & Ward, James C
- 127-140 Trying to Consume
by Bagozzi, Richard P & Warshaw, Paul R
- 141-148 Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product
by Hoyer, Wayne D & Brown, Steven P
- 149-159 When Consumer Behavior Goes Bad: An Investigation of Adolescent Shoplifting
by Cox, Dena & Cox, Anthony D & Moschis, George P
- 160-171 The Effect of Perceived Advertising Costs on Brand Perceptions
by Kirmani, Amna
- 172-179 The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
by Goldberg, Marvin E & Hartwick, Jon
- 180-191 The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions
by Pechmann, Cornelia & Stewart, David W
- 192-202 Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses
by Schumann, David W & Petty, Richard E & Clemons, D Scott
- 203-214 The Role of Mood in Advertising Effectiveness
by Batra, Rajeev & Stayman, Douglas M
- 215-222 The Effects of Contextual Priming in Print Advertisements
by Yi, Youjae
- 223-236 Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising
by Scott, Linda M
- 237-241 The Logic of Mere Exposure: A Reinterpretation
by Heath, Timothy B
- 242-244 Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation?
by Anand, Punam & Holbrook, Morris B
June 1990, Volume 17, Issue 1
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