Contact information of Journal of Consumer Research Inc.
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Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt
Series handle: RePEc:oup:jconrs
ISSN: 0093-5301
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Content
December 2000, Volume 27, Issue 3
- 279-290 Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed
by Ariely, Dan & Levav, Jonathan
- 291-308 Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
by Heath, Timothy B, et al
- 309-323 Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity
by Desai, Kalpesh Kaushik & Hoyer, Wayne D
- 324-344 Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research
by Hutchinson, J Wesley & Kamakura, Wagner A & Lynch, John G, Jr
- 345-359 Mood-Driven Distortion of Product Information
by Meloy, Margaret G
- 360-370 Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers
by Carmon, Ziv & Ariely, Dan
- 371-381 The Effects of Extensions of the Family Brand Name: An Accessibility-Diagnosticity Perspective
by Ahluwalia, Rohini & Gurhan-Canli, Zeynep
- 382-387 Attributional Thoughts about Consumer Behavior
by Weiner, Bernard
- 388-396 On the Concept of Intentional Social Action in Consumer Behavior
by Bagozzi, Richard P
September 2000, Volume 27, Issue 2
- 123-156 Knowledge Calibration: What Consumers Know and What They Think They Know
by Alba, Joseph W & Hutchinson, J Wesley
- 157-178 Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making
by Briley, Donnel A & Morris, Michael W & Simonson, Itamar
- 179-201 Older Consumers' Disposition of Special Possessions
by Price, Linda L & Arnould, Eric J & Curasi, Carolyn Folkman
- 202-216 The Impact of Anticipating Satisfaction on Consumer Choice
by Shiv, Baba & Huber, Joel
- 217-232 Examination of Psychological Processes Underlying Resistance to Persuasion
by Ahluwalia, Rohini
- 233-248 Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences
by Ariely, Dan
- 249-266 Consumer Response to Stockouts
by Fitzsimons, Gavan J
- 267-272 The Costs and Benefits of Consuming
by Csikszentmihalyi, Mihaly
- 273-278 Place, Technology, and Representation
by Sherry, John F, Jr
June 2000, Volume 27, Issue 1
- 1-1 In Memoriam: Seymour Sudman: August 9, 1928-May 2, 2000
by Monroe, Kent B
- 1-16 Consumer Learning and Brand Equity
by van Osselaer, Stijn M J & Alba, Joseph W
- 17-30 Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis
by Grayson, Kent & Shulman, David
- 31-48 Children, Advertising, and Product Experiences: A Multimethod Inquiry
by Moore, Elizabeth S & Lutz, Richard J
- 49-68 The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons
by Simonson, Itamar & Nowlis, Stephen M
- 69-83 Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
by Campbell, Margaret C & Kirmani, Amna
- 84-95 Qualitative Steps toward an Expanded Model of Anxiety in Gift-Giving
by Wooten, David B
- 96-108 Determinants of Country-of-Origin Evaluations
by Gurhan-Canli, Zeynep & Maheswaran, Durairaj
- 109-114 Standing on the Shoulders of Ancients: Consumer Research, Persuasion, and Figurative Language
by McGuire, William J
- 115-122 Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet
by Dickson, Peter R
March 2000, Volume 26, Issue 4
- 307-322 The Use of Concurrent Disclosures to Correct Invalid Inferences
by Johar, Gita Venkataramani & Simmons, Carolyn J
- 323-339 Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers
by Moon, Youngme
- 340-357 Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
by Aaker, Jennifer L
- 358-371 Motivated Reasoning: A Depth-of-Processing Perspective
by Jain, Shailendra Pratap & Maheswaran, Durairaj
- 372-385 Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice
by Brown, Christina L & Carpenter, Gregory S
- 386-400 The Influence of Positive Mood on Brand Extension Evaluations
by Barone, Michael J & Miniard, Paul W & Romeo, Jean B
- 401-417 Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making
by Tsiros, Michael & Mittal, Vikas
- 418-422 The Moral Complexion of Consumption
by Borgmann, Albert
- 423-428 Consumer Researchers: Take a Hike!
by Zaltman, Gerald
December 1999, Volume 26, Issue 3
- 183-213 Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research
by John, Deborah Roedder
- 214-241 Trying to Be Cosmopolitan
by Thompson, Craig J & Tambyah, Siok Kuan
- 242-259 Avoidance or Vigilance? The Psychology of False-Positive Test Results
by Luce, Mary Frances & Kahn, Barbara E
- 260-277 The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences
by Ritson, Mark & Elliott, Richard
- 278-292 Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
by Shiv, Baba & Fedorikhin, Alexander
- 293-306 Comparison Effects on Preference Construction
by Dhar, Ravi & Nowlis, Stephen M & Sherman, Steven J
September 1999, Volume 26, Issue 2
- 99-114 The Effect of Discount Frequency and Depth on Consumer Price Judgments
by Alba, Joseph W, et al
- 115-127 The Effects of Positive Mood on Memory
by Lee, Angela Y & Sternthal, Brian
- 128-143 The Role of Internal Reference Points in the Category Purchase Decision
by Bell, David R & Bucklin, Randolph E
- 144-155 Popular Appeal versus Expert Judgments of Motion Pictures
by Holbrook, Morris B
- 156-169 Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor
by Lee, Yih Hwai & Mason, Charlotte
June 1999, Volume 26, Issue 1
- 1-15 Choosing Less-Preferred Experiences for the Sake of Variety
by Ratner, Rebecca K & Kahn, Barbara E & Kahneman, Daniel
- 16-36 When an Ad's Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure
by Shapiro, Stewart
- 37-54 Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses
by McQuarrie, Edward F & Mick, David Glen
- 55-69 Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
by Krishnamurthy, Parthasarathy & Sujan, Mita
- 70-84 Contextual Effects on the Revision of Evaluative Judgments: An Extension of the Omission-Detection Framework
by Muthukrishnan, A V & Ramaswami, S
- 85-98 Lifestyle of the Tight and Frugal: Theory and Measurement
by Lastovicka, John L, et al
March 1999, Volume 25, Issue 4
- 303-318 Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants
by Oswald, Laura R
- 319-334 Postexperience Advertising Effects on Consumer Memory
by Braun, Kathryn A
- 335-352 The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference
by Mantel, Susan Powell & Kardes, Frank R
- 353-368 A Range Theory Account of Price Perception
by Janiszewski, Chris & Lichtenstein, Donald R
- 369-384 The Effect of Time Pressure on Consumer Choice Deferral
by Dhar, Ravi & Nowlis, Stephen M
- 385-402 Gift Receipt and the Reformulation of Interpersonal Relationships
by Ruth, Julie A & Otnes, Cele C & Brunel, Frederic F
December 1998, Volume 25, Issue 3
- 187-217 Constructive Consumer Choice Processes
by Bettman, James R & Luce, Mary Frances & Payne, John W
- 241-261 Empathy versus Pride: The Influence of Emotional Appeals across Cultures
by Aaker, Jennifer L & Williams, Patti
- 262-275 The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective
by Fisher, Robert J & Ackerman, David
- 276-289 The Effect of Ownership History on the Valuation of Objects
by Strahilevitz, Michal A & Loewenstein, George
- 290-301 The Influence of Display Characteristics on Visual Exploratory Search Behavior
by Janiszewski, Chris
September 1998, Volume 25, Issue 2
- 91-107 Repetition-Induced Belief in the Elderly: Rehabilitating Age-Related Memory Deficits
by Law, Sharmistha & Hawkins, Scott A & Craik, Fergus I M
- 108-122 Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice
by Schmitt, Bernd H & Zhang, Shi
- 123-143 Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies
by Mick, David Glen & Fournier, Susan
- 144-159 Representativeness, Relevance, and the Use of Feelings in Decision Making
by Pham, Michel Tuan
- 160-174 Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption
by Gourville, John T & Soman, Dilip
- 175-186 Will Products Look More Attractive When Presented Separately or Together?
by Hsee, Christopher K & Leclerc, France
June 1998, Volume 25, Issue 1
- 1-25 Does Cultural Capital Structure American Consumption?
by Holt, Douglas B
- 38-51 Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus
by West, Patricia M & Broniarczyk, Susan M
- 52-63 AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness
by Raghubir, Priya & Menon, Geeta
- 64-77 Knowledge, Information Mode, and the Attraction Effect
by Sen, Sankar
- 78-90 Assessing Measurement Invariance in Cross-National Consumer Research
by Steenkamp, Jan-Benedict E M & Baumgartner, Hans
March 1998, Volume 24, Issue 4
- 343-373 Consumers and Their Brands: Developing Relationship Theory in Consumer Research
by Fournier, Susan
- 374-394 The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs
by Veryzer, Robert W, Jr & Hutchinson, J Wesley
- 395-408 Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation
by Gourville, John T
- 409-433 Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions
by Luce, Mary Frances
- 434-446 Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell
by Strahilevitz, Michal & Myers, John G
- 447-458 The Effects of Television Consumption on Social Percrptions: The Use of Priming Procedures to Investigate Psychological Processes
by Shrum, L J & Wyer, Robert S, Jr & O'Guinn, Thomas C
- 459-468 Product Category Familiarity and Preference Construction
by Coupey, Eloise & Irwin, Julie R & Payne, John W
- 469-479 The Effect of Delay Type and Service Stage on Consumers' Reactions to Waiting
by Hui, Michael K & Thakor, Mrugank V & Gill, Ravi
December 1997, Volume 24, Issue 3
- 249-265 Contingent Processes of
by Pham, Michel Tuan & Johar, Gita Venkataramani
- 266-284 Consumer Learning by Analogy: A Model of Internal Knowledge Transfer
by Gregan-Paxton, Jennifer & John, Deborah Roedder
- 285-294 Factors Affecting the Impact of Negatively and Positively Framed Ad Messages
by Shiv, Baba & Edell, Julie A & Payne, John W
- 295-304 Vividness Effects: A Resource-Matching Perspective
by Keller, Punam Anand & Block, Lauren G
- 305-314 Visual Attention to Advertising: A Segment-Level Analysis
by Rosbergen, Edward & Pieters, Rik & Wedel, Michel
- 315-328 The Effect of Cultural Orientation on Persuasion
by Aaker, Jennifer L & Maheswaran, Durairaj
- 329-342 Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences
by Yoon, Carolyn
September 1997, Volume 24, Issue 2
- 127-146 Measuring Emotions in the Consumption Experience
by Richins, Marsha L
- 147-158 Cognitive Effort, Affect, and Choice
by Garbarino, Ellen C & Edell, Julie A
- 159-169 Adolescent-Parent Interaction in Family Decision Making
by Palan, Kay M & Wilkes, Robert E
- 170-177 There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes?
by Wanke, Michaela & Bohner, Gerd & Jurkowitsch, Andreas
- 178-191 Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective
by Perracchio, Laura A & Meyers-Levy, Joan
- 192-201 Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects
by Schindler, Robert M & Kirby, Patrick N
- 202-214 A Comparative Analysis of Reference Price Models
by Briesch, Richard A, et al
- 215-231 Consumer Preference for a No-Choice Option
by Dhar, Ravi
- 232-247 A Varying-Parameter Averaging Model of On-Line Brand Evaluations
by Johar, Gita Venkataramani & Jedidi, Kamel & Jacoby, Jacob
June 1997, Volume 24, Issue 1
- 1-14 Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources
by Meyers-Levy, Joan & Tybout, Alice M
- 15-42 Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings
by Thompson, Craig J & Haytko, Diana L
- 43-56 The Emergence of Adaptive Decision Making in Children
by Gregan-Paxton, Jennifer & John, Deborah Roedder
- 57-67 An Empirical Analysis of Price Endings with Scanner Data
by Stiving, Mark & Winer, Russell S
- 68-79 Framing the Deal: The Role of Restrictions in Accentuating Deal Value
by Inman, J Jeffrey & Peter, Anil C & Raghubir, Priya
- 80-93 Toward an Understanding of Consumer Ambivalence
by Otnes, Cele & Lowrey, Tina M & Shrum, L J
- 94-104 The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
by Shapiro, Stewart & MacInnis, Deborah J & Heckler, Susan E
- 105-117 Mere-Possession Effects without Possession in Consumer Choice
by Sen, Sankar & Johnson, Eric J
- 118-125 The Role of Inference in Context Effects: Inferring What You Want from What Is Available
by Prelec, Drazen & Wernerfelt, Birger & Zettelmeyer, Florian
March 1997, Volume 23, Issue 4
- 263-277 Consumer Information Search Revisited: Theory and Empirical Analysis
by Moorthy, Sridhar & Ratchford, Brian T & Talukdar, Debabrata
- 278-294 The Role of Television in the Construction of Consumer Reality
by O'Guinn, Thomas C & Shrum, L J
- 295-303 The Impact of Interstimulus Interval and Background Silence on Recall
by Olsen, G Douglas
- 304-311 The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importance
by Chernev, Alex
- 312-325 Family Structure, Materialism, and Compulsive Consumption
by Rindfleisch, Aric & Burroughs, James E & Denton, Frank
- 326-350 Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in Postmodernity
by Holt, Douglas B
- 351-361 All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions
by Sengupta, Jaideep & Goodstein, Ronald C & Boninger, David S
- 362-372 Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects
by Pieters, Rik G M & Bijmolt, Tammo H A
December 1996, Volume 23, Issue 3
- 163-176 Stalking the Amphisbaena
by Levy, Sidney J
- 177-192 The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
by Peracchio, Laura A & Tybout, Alice M
- 193-203 The Effect of Common and Unique Features in Consumer Choice
by Dhar, Ravi & Sherman, Steven J
- 204-218 Notes toward an Application of McCracken's "Cultural Categories" for Cross-Cultural Consumer Research
by Applbaum, Kalman & Jordt, Ingrid
- 219-239 The Assessment of Alternative Measures of Consumer Expertise
by Mitchell, Andrew A & Dacin, Peter A
- 240-250 Goal-Derived Categories and the Antecedents of Across-Category Consideration
by Ratneshwar, S & Pechmann, Cornelia & Shocker, Allan D
- 251-261 Preschoolers' Learning of Brand Names from Visual Cues
by Macklin, M Carole
September 1996, Volume 23, Issue 2
- 89-105 Effect-Size Estimates: Issues and Problems in Interpretation
by Fern, Edward F & Monroe, Kent B
- 106-119 Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism
by Mick, David Glen
- 120-135 Consumption Vocabulary and Preference Formation
by West, Patricia M & Brown, Christina L & Hoch, Stephen J
- 136-147 Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar
by Stern, Barbara B
- 148-155 Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size
by Grewal, Dhruv & Marmorstein, Howard & Sharma, Arun
- 156-162 Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions
by Dube, Laurette & Morgan, Michael S
June 1996, Volume 23, Issue 1
- 1-11 The Effect of Measuring Intent on Brand-Level Purchase Behavior
by Fitzsimons, Gavan J & Morwitz, Vicki G
- 12-25 The Price of Safety
by Boulding, William & Purohit, Devavrat
- 26-39 As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments
by Raghubir, Priya & Krishna, Aradhna
- 40-52 Mental Budgeting and Consumer Decisions
by Heath, Chip & Soll, Jack B
- 53-67 Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior
by Morwitz, Vicki G & Pluzinski, Carol
- 68-80 Predicting Preferences: An Examination of Agent Learning
by West, Patricia M
- 81-88 Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising Information
by Unnava, H Rao & Agarwal, Sanjeev & Haugtvedt, Curtis P
March 1996, Volume 22, Issue 4
- 346-372 Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior
by Sirsi, Ajay K & Ward, James C & Reingen, Peter H
- 373-387 Cue Representation and Selection Effects of Arousal on Persuasion
by Pham, Michel Tuan
- 388-407 Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle
by Thompson, Craig J
- 408-423 Moderators of the Impact of Self-Reference on Persuasion
by Meyers-Levy, Joan & Peracchio, Laura A
- 424-438 Figures of Rhetoric in Advertising Language
by McQuarrie, Edward F & Mick, David Glen
- 439-447 Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context
by Murry, John P, Jr & Dacin, Peter A
- 448-459 Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration
by Keller, Punam Anand & Block, Lauren Goldberg
December 1995, Volume 22, Issue 3
- 239-267 Liberatory Postmodernism and the Reenchantment of Consumption
by Firat, A Fuat & Venkatesh, Alladi
- 268-284 Asymmetric Decoy Effects on Lower-Quality versus Higher-Quality Brands: Meta-analytic and Experimental Evidence
by Heath, Timothy B & Chatterjee, Subimal
- 285-295 The Impact of Context on Variety Seeking in Product Choices
by Menon, Satya & Kahn, Barbara E
- 296-304 Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating
by Faber, Ronald J, et al
- 305-313 Normative Influences on Impulsive Buying Behavior
by Rook, Dennis W & Fisher, Robert J
- 314-326 Assessing the Domain Specificity of Deal Proneness: A Field Study
by Lichtenstein, Donald R & Netemeyer, Richard G & Burton, Scot
- 327-343 How Is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment
by Kleine, Susan Schultz & Kleine, Robert E, III & Allen, Chris T
September 1995, Volume 22, Issue 2
- 121-138 Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes
by Meyers-Levy, Joan & Peracchio, Laura A
- 139-153 Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices
by Thompson, Craig J & Hirschman, Elizabeth C
- 154-164 Affect Intensity: An Individual Difference Response to Advertising Appeals
by Moore, David J & Harris, William D & Chen, Hong C
- 165-185 Consumer Myths: Frye's Taxonomy and the Structural Analysis of Consumption Text
by Stern, Barbara B
- 186-199 Reasons for Substantial Delay in Consumer Decision Making
by Greenleaf, Eric A & Lehmann, Donald R
- 200-211 What's in a Name? A Complimentary Means of Persuasion
by Howard, Daniel J & Gengler, Charles & Jain, Ambuj
- 212-228 Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework
by Menon, Geeta & Raghubir, Priya & Schwarz, Norbert
- 229-238 There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making
by Mitchell, Deborah J & Kahn, Barbara E & Knasko, Susan C
June 1995, Volume 22, Issue 1
- 1-16 How Consumers Consume: A Typology of Consumption Practices
by Holt, Douglas B
- 17-26 Effects of Self-Referencing on Persuasion
by Burnkrant, Robert E & Unnava, H Rao
- 27-42 Household Life-Cycle Stages, Transitions, and Product Expenditures
by Wilkes, Robert E
- 43-61 Subcultures of Consumptions: An Ethnography of the New Bikers
by Schouten, John W & McAlexander, James H
- 62-74 Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising
by Friestad, Marian & Wright, Peter
- 75-89 Creating Consumers in the 1930s: Irna Phillips and the Radio Soap Opera
by Lavin, Marilyn
- 90-97 Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence
by Heath, Timothy B & Chatterjee, Subimal & France, Karen Russo
- 98-109 Decision Ambiguity and Incumbent Brand Advantage
by Muthukrishnan, A V
- 110-119 Waiting Time and Decision Making: Is Time like Money?
by Leclerc, France & Schmitt, Bernd H & Dube, Laurette
March 1995, Volume 21, Issue 4
- 567-580 Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior
by Gregan-Paxton, Jennifer & John, Deborah Roedder
- 581-595 A Bayesian Analysis of the Information Value of Manipulation and Confounding Checks in Theory Tests
by Sawyer, Alan G & Lynch, John G, Jr & Brinberg, David L
- 596-611 Copywriters' Implicit Theories of Communication: An Exploration
by Kover, Arthur J
- 612-626 Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior
by Netemeyer, Richard G & Burton, Scot & Lichtenstein, Donald R
- 627-633 A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities
by Wernerfelt, Birger
- 634-643 On the Utility of Consumers' Theories in Judgments of Covariation
by Baumgartner, Hans
- 644-659 Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity
by Mitra, Anusree & Lynch, John G, Jr
- 660-676 Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus
by Deighton, John & Grayson, Kent
- 677-694 Abortion in America: A Consumer-Behavior Perspective
by Patterson, Maggie Jones & Hill, Ronald Paul & Maloy, Kate
- 695-707 Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework
by Johnson, Michael D & Anderson, Eugene W & Fornell, Claes
- 708-718 Communication Effects of Advertising versus Direct Experience When Both Search and Experience Attributes Are Present
by Wright, Alice A & Lynch, John G, Jr
- 719-722 Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications: Comments
by Gould, Stephen J
December 1994, Volume 21, Issue 3
- 393-407 The Role of Consumers' Intuitions in Inference Making
by Broniarczyk, Susan M & Alba, Joseph W
- 408-418 An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods
by Kalyanaram, Gurumurthy & Little, John D C
- 419-431 Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English
by Schmitt, Bernd H & Pan, Yigang & Tavassoli, Nader T
- 432-452 The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings
by Thompson, Craig J & Pollio, Howard R & Locander, William B
- 453-460 Market Price Variation, Perceived Price Variation, and Consumers' Price Search Decisions for Durable Goods
by Grewal, Dhruv & Marmorstein, Howard
- 461-480 The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research
by Scott, Linda M
- 481-490 Effects of Presentation Order and Communication Modality on Recall and Attitude
by Unnava, H Rao & Burnkrant, Robert E & Erevelles, Sunil
- 491-503 Analysis and Interpretation of Qualitative Data in Consumer Research
by Spiggle, Susan
- 504-521 Valuing Things: The Public and Private Meanings of Possessions
by Richins, Marsha L
- 522-533 Special Possessions and the Expression of Material Values
by Richins, Marsha L
- 534-547 Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval
by Park, Jong-Won & Hastak, Manoj
- 548-558 Construing and Critical Imagination: Comments and Necessary Diversions
by Hetrick, William P & Lozada, Hector R
- 559-565 Revitalizing the Critical Imagination: Unleashing the Crouched Tiger
by Murray, Jeff B & Ozanne, Julie L & Shapiro, Jon M
September 1994, Volume 21, Issue 2
- 219-235 The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
by Alba, Joseph W, et al
- 236-251 The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke
by Pechmann, Cornelia & Ratneshwar, S
- 252-273 Images in Advertising: The Need for a Theory of Visual Rhetoric
by Scott, Linda M
- 274-290 An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables
by Russo, J Edward & Leclerc, France
- 291-303 Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction
by Jacoby, Jacob, et al
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