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A Protocol Analysis of Brand Choice Strategies Involving Recommendations

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  • Rosen, Dennis L
  • Olshavsky, Richard W

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  • Rosen, Dennis L & Olshavsky, Richard W, 1987. "A Protocol Analysis of Brand Choice Strategies Involving Recommendations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 440-444, December.
    • Handle: RePEc:oup:jconrs:v:14:y:1987:i:3:p:440-44
    DOI: 10.1086/209126
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    File URL: http://dx.doi.org/10.1086/209126
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    Citations

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    Cited by:

    1. Gupta, Pranjal & Harris, Judy, 2010. "How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1041-1049, September.
    2. Annaluce Latorre & Maria Vernuccio, 2013. "Ridurre il rischio percepito e generare fiducia nello shopping online attraverso gli User Generated Content," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(1), pages 143-163.
    3. Gentry, James W. & Kennedy, Patricia F. & Paul, Catherine & Hill, Ronald Paul, 1995. "Family transitions during grief: Discontinuities in household consumption patterns," Journal of Business Research, Elsevier, vol. 34(1), pages 67-79, September.
    4. Pookulangara, Sanjukta & Hawley, Jana & Xiao, Ge, 2011. "Explaining consumers’ channel-switching behavior using the theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 311-321.
    5. Carter Morgan & Tatiana M. Fajardo & Claudia Townsend, 2021. "Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 566-583, May.
    6. repec:dau:papers:123456789/4215 is not listed on IDEAS
    7. Olshavsky, Richard W. & Aylesworth, Andrew B. & Kempf, DeAnna S., 1995. "The price-choice relationship: A contingent processing approach," Journal of Business Research, Elsevier, vol. 33(3), pages 207-218, July.
    8. repec:dau:papers:123456789/4674 is not listed on IDEAS
    9. Senecal, Sylvain & Kalczynski, Pawel J. & Nantel, Jacques, 2005. "Consumers' decision-making process and their online shopping behavior: a clickstream analysis," Journal of Business Research, Elsevier, vol. 58(11), pages 1599-1608, November.

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