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Covariation Assessment by Consumers

Author

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  • Bettman, James R
  • John, Deborah Roedder
  • Scott, Carol A

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Suggested Citation

  • Bettman, James R & John, Deborah Roedder & Scott, Carol A, 1986. "Covariation Assessment by Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(3), pages 316-326, December.
    • Handle: RePEc:oup:jconrs:v:13:y:1986:i:3:p:316-26
    DOI: 10.1086/209071
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    Citations

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    Cited by:

    1. Vlaev, Ivo & Chater, Nick & Lewis, Rich & Davies, Greg, 2009. "Reason-based judgments: Using reasons to decouple perceived price-quality correlation," Journal of Economic Psychology, Elsevier, vol. 30(5), pages 721-731, October.
    2. Christian Schlereth & Fabian Schulz, 2014. "Schnelle und einfache Messung von Bedeutungsgewichten mit der Restricted-Click-Stream Analyse: Ein Vergleich mit etablierten Präferenzmessmethoden," Schmalenbach Journal of Business Research, Springer, vol. 66(8), pages 630-657, December.
    3. William Boulding & Ajay Kalra & Richard Staelin, 1999. "The Quality Double Whammy," Marketing Science, INFORMS, vol. 18(4), pages 463-484.
    4. Palmeira, Mauricio M. & Thomas, Dominic, 2011. "Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand," Journal of Retailing, Elsevier, vol. 87(4), pages 540-548.
    5. Christian Schlereth & Christine Eckert & Bernd Skiera, 2012. "Using discrete choice experiments to estimate willingness-to-pay intervals," Marketing Letters, Springer, vol. 23(3), pages 761-776, September.
    6. Ordonez, Lisa D., 1998. "The Effect of Correlation between Price and Quality on Consumer Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 75(3), pages 258-273, September.
    7. Donoho, Casey L., 2003. "The "top-of-the-line" influence on the buyer-seller relationship," Journal of Business Research, Elsevier, vol. 56(4), pages 303-309, April.
    8. Philippe Jourdan, 2002. "De la marque en capitales vers le capital marque : quoi de neuf depuis les travaux du MSI ?," Post-Print hal-01134684, HAL.
    9. Heribert Gierl & Armin Stich, 1999. "Sicherheitswert und Vorhersagewert von Qualitätssignalen," Schmalenbach Journal of Business Research, Springer, vol. 51(1), pages 5-32, January.
    10. Schlereth, Christian & Eckert, Christine & Schaaf, René & Skiera, Bernd, 2014. "Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types," European Journal of Operational Research, Elsevier, vol. 238(1), pages 185-198.

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