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Who Do We Know: Predicting the Interests and Opinions of the American Consumer

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  • Hoch, Stephen J

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  • Hoch, Stephen J, 1988. "Who Do We Know: Predicting the Interests and Opinions of the American Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 315-324, December.
    • Handle: RePEc:oup:jconrs:v:15:y:1988:i:3:p:315-24
    DOI: 10.1086/209169
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    Cited by:

    1. Matthias Bogaert & Michel Ballings & Martijn Hosten & Dirk Van den Poel, 2017. "Identifying Soccer Players on Facebook Through Predictive Analytics," Decision Analysis, INFORMS, vol. 14(4), pages 274-297, December.
    2. Armstrong, J Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 251-256, September.
    3. Ozer, Muammer, 2009. "The roles of product lead-users and product experts in new product evaluation," Research Policy, Elsevier, vol. 38(8), pages 1340-1349, October.
    4. Liu, Longzhu & Chen, Rong & He, Feng, 2015. "How to promote purchase of carbon offset products: Labeling vs. calculation?," Journal of Business Research, Elsevier, vol. 68(5), pages 942-948.
    5. Davies, Antony & Cline, Thomas W., 2005. "A consumer behavior approach to modeling monopolistic competition," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 797-826, December.
    6. Seifert, Matthias & Hadida, Allègre L., 2013. "On the relative importance of linear model and human judge(s) in combined forecasting," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 24-36.
    7. Brenner, Lyle & Bilgin, Baler, 2011. "Preference, projection, and packing: Support theory models of judgments of others' preferences," Organizational Behavior and Human Decision Processes, Elsevier, vol. 115(1), pages 121-132, May.
    8. Laura J. Kornish & Jeremy Hutchison‐Krupat, 2017. "Research on Idea Generation and Selection: Implications for Management of Technology," Production and Operations Management, Production and Operations Management Society, vol. 26(4), pages 633-651, April.
    9. Debra Jones Ringold, 2016. "Assumptions about Consumers, Producers, and Regulators: What They Tell Us about Ourselves," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 341-354.
    10. Ozer, Muammer, 2007. "Reducing the demand uncertainties at the fuzzy-front-end of developing new online services," Research Policy, Elsevier, vol. 36(9), pages 1372-1387, November.

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