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The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect

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  • Mazursky, David
  • Schul, Yaacov

Abstract

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Suggested Citation

  • Mazursky, David & Schul, Yaacov, 1988. "The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 24-36, June.
    • Handle: RePEc:oup:jconrs:v:15:y:1988:i:1:p:24-36
    DOI: 10.1086/209142
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    Cited by:

    1. LEE, Janghyuk & BRILEY, Donnel A., 2005. "Repeat exposure effects of internet advertising," HEC Research Papers Series 809, HEC Paris.
    2. Ganzach, Yoav & Mazursky, David, 1995. "Time dependent biases in consumer multi-attribute judgment," Journal of Economic Psychology, Elsevier, vol. 16(2), pages 331-349, July.
    3. Mazursky, David, 1998. "The effects of invalidating information on consumers subsequent search patterns," Journal of Economic Psychology, Elsevier, vol. 19(2), pages 261-277, April.
    4. Mazursky, David & Ganzach, Yoav, 1998. "Does involvement moderate time-dependent biases in consumer multiattribute judgment?," Journal of Business Research, Elsevier, vol. 41(2), pages 95-103, February.
    5. Krueckeberg, Harry F., 1990. "Retail Food Store Employee Influence On Customer Shopping Behavior," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(1), pages 1-18, February.

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