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The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect

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  • Mazursky, David
  • Schul, Yaacov

Abstract

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Suggested Citation

  • Mazursky, David & Schul, Yaacov, 1988. "The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 24-36, June.
    • Handle: RePEc:oup:jconrs:v:15:y:1988:i:1:p:24-36
    DOI: 10.1086/209142
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    Citations

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    Cited by:

    1. LEE, Janghyuk & BRILEY, Donnel A., 2005. "Repeat exposure effects of internet advertising," HEC Research Papers Series 809, HEC Paris.
    2. Ganzach, Yoav & Mazursky, David, 1995. "Time dependent biases in consumer multi-attribute judgment," Journal of Economic Psychology, Elsevier, vol. 16(2), pages 331-349, July.
    3. Bech-Larsen, Tino & Grunert, Klaus G. & Tsalis, George, 2024. "Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints: A dual processing perspective," Food Policy, Elsevier, vol. 126(C).
    4. Mazursky, David, 1998. "The effects of invalidating information on consumers subsequent search patterns," Journal of Economic Psychology, Elsevier, vol. 19(2), pages 261-277, April.
    5. Mazursky, David & Ganzach, Yoav, 1998. "Does involvement moderate time-dependent biases in consumer multiattribute judgment?," Journal of Business Research, Elsevier, vol. 41(2), pages 95-103, February.
    6. Krueckeberg, Harry F., 1990. "Retail Food Store Employee Influence On Customer Shopping Behavior," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(1), pages 1-18, February.

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