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The Nature and Methodological Implications of the Cognitive Representation of Products

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  • Johnson, Michael D
  • Fornell, Claes

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Suggested Citation

  • Johnson, Michael D & Fornell, Claes, 1987. "The Nature and Methodological Implications of the Cognitive Representation of Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 214-228, September.
    • Handle: RePEc:oup:jconrs:v:14:y:1987:i:2:p:214-28
    DOI: 10.1086/209107
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    Cited by:

    1. Benjamin Polak & Andreas Herrmann & Mark Heitmann & Marc Cäsar & Jan Landwehr, 2009. "„Radio oder Schiebedach?“–Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten," Schmalenbach Journal of Business Research, Springer, vol. 61(7), pages 783-803, November.
    2. Viswanathan, Madhubalan & Sudman, Seymour & Johnson, Michael, 2004. "Maximum versus meaningful discrimination in scale response:: Implications for validity of measurement of consumer perceptions about products," Journal of Business Research, Elsevier, vol. 57(2), pages 108-124, February.
    3. Homer, Pamela Miles, 2008. "Perceived quality and image: When all is not "rosy"," Journal of Business Research, Elsevier, vol. 61(7), pages 715-723, July.
    4. Fernando, Angeline Gautami & Aw, Eugene Cheng-Xi, 2023. "What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    5. Rachel Esther Lim & Wei‐Na Lee, 2023. "Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 955-967, March.
    6. Snelders, Dirk & Schoormans, Jan P. L., 2004. "An exploratory study of the relation between concrete and abstract product attributes," Journal of Economic Psychology, Elsevier, vol. 25(6), pages 803-820, December.
    7. Christophe Bèzes, 2013. "Comparez L’Image De Vos Magasins Et Celle De Votre Boutique En Ligne," Post-Print hal-02086857, HAL.
    8. Wu, Fang & Swait, Joffre & Chen, Yuxin, 2019. "Feature-based attributes and the roles of consumers' perception bias and inference in choice," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 325-340.
    9. Wayne DeSarbo & Michael Johnson & Ajay Manrai & Lalita Manrai & Elizabeth Edwards, 1992. "Tscale: A new multidimensional scaling procedure based on tversky's contrast model," Psychometrika, Springer;The Psychometric Society, vol. 57(1), pages 43-69, March.
    10. Bowen, William M., 1995. "A Thurstonian comparison of the analytic hierarchy process and probabilistic multidimensional scaling through application to the nuclear waste site selection decision," Socio-Economic Planning Sciences, Elsevier, vol. 29(2), pages 151-163, June.

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