IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v13y1986i2p155-73.html
   My bibliography  Save this article

On Method in Consumer Research: A Critical Relativist Perspective

Author

Listed:
  • Anderson, Paul F

Abstract

No abstract is available for this item.

Suggested Citation

  • Anderson, Paul F, 1986. "On Method in Consumer Research: A Critical Relativist Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 155-173, September.
    • Handle: RePEc:oup:jconrs:v:13:y:1986:i:2:p:155-73
    DOI: 10.1086/209058
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209058
    Download Restriction: no
    File URL: https://libkey.io/10.1086/209058?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Guo, Chiquan, 2004. "Marketing research: Cui bono?," Business Horizons, Elsevier, vol. 47(5), pages 33-38.
    2. Brown, James R. & Dant, Rajiv P., 2008. "Scientific method and retailing research: A retrospective," Journal of Retailing, Elsevier, vol. 84(1), pages 1-13.
    3. Crockett, David & Downey, Hilary & Fırat, A. Fuat & Ozanne, Julie L. & Pettigrew, Simone, 2013. "Conceptualizing a transformative research agenda," Journal of Business Research, Elsevier, vol. 66(8), pages 1171-1178.
    4. Christian Homburg, 2007. "Betriebswirtschaftslehre als Empirische Wissenschaft — Bestandsaufnahme und Empfehlungen," Schmalenbach Journal of Business Research, Springer, vol. 59(56), pages 27-60, January.
    5. Bodo B. Schlegelmilch, 2011. "Commentary on “developing successful theories in marketing: insights from resource-advantage theory”," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 85-89, June.
    6. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    7. Priya Nair Rajeev & Subramanian Kalpathi, 2015. "Readying for Change: Use of Improvisation in Change Management Training," Working papers 175, Indian Institute of Management Kozhikode.
    8. Wilson, Elizabeth J. & Vlosky, Richard P., 1997. "Partnering relationship activities: Building theory from case study research," Journal of Business Research, Elsevier, vol. 39(1), pages 59-70, May.
    9. Koshy, Abraham & Dang Jha Priya, 2003. "Reconcilation of the Dichotomies in Marketing Theory and Practice," IIMA Working Papers WP2003-09-01, Indian Institute of Management Ahmedabad, Research and Publication Department.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:13:y:1986:i:2:p:155-73. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.