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The Role of Time in the Action of the Consumer

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  • Bergadaa, Michelle M

Abstract

A phenomenological approach was used to study the temporal system of consumers, an important but neglected aspect of individual action and consumer behavior. Two patterns of temporal attitude with profoundly different implications for consumer behavior were identified: some individuals appear to live and act as if they are more subject to deterministic functioning in relation to their temporal orientation, while other appear subject to voluntaristic functioning. Different temporal orientations may induce different sorts of motivation, different plans, the consumption of different types of products, and different specific attitudes that elicit a certain organizational process in relation to products. Copyright 1990 by the University of Chicago.

Suggested Citation

  • Bergadaa, Michelle M, 1990. "The Role of Time in the Action of the Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 289-302, December.
    • Handle: RePEc:oup:jconrs:v:17:y:1990:i:3:p:289-302
    DOI: 10.1086/208558
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    1. repec:oup:jecgeo:v:50:y:2023:i:2:p:282-302. is not listed on IDEAS
    2. Pecot, Fabien & Merchant, Altaf & Valette-Florence, Pierre & De Barnier, Virginie, 2018. "Cognitive outcomes of brand heritage: A signaling perspective," Journal of Business Research, Elsevier, vol. 85(C), pages 304-316.
    3. Kiran Karande & Altaf Merchant & K. Sivakumar, 2012. "Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics," AMS Review, Springer;Academy of Marketing Science, vol. 2(2), pages 108-125, December.
    4. Yi He & Qimei Chen & Dana L. Alden, 2016. "Time will tell: managing post-purchase changes in brand attitude," Journal of the Academy of Marketing Science, Springer, vol. 44(6), pages 791-805, November.
    5. Na Fu & Stephen Keating & Marian Crowley-Henry, 2019. "Developing a Strong HRM System: The Role of Line Managers," Annals of Social Sciences & Management studies, Juniper Publishers Inc., vol. 2(5), pages 124-137, February.
    6. Lu, Jiaying & Hung, Kam & Wang, Lili & Schuett, Michael A. & Hu, Liang, 2016. "Do perceptions of time affect outbound-travel motivations and intention? An investigation among Chinese seniors," Tourism Management, Elsevier, vol. 53(C), pages 1-12.
    7. Denis Guiot & Benny Barak & Stephen Gould & Keun Lee & Yong Zhang, 2006. "L'Age Subjectif Par Dela Les Frontieres : Une Etude Cross Culturelle Dans Le Secteur De La Mode Vestimentaire," Post-Print halshs-00169081, HAL.
    8. Han, Heesup & Kim, Yunhi & Kim, Chulwon & Ham, Sunny, 2015. "Medical hotels in the growing healthcare business industry: Impact of international travelers' perceived outcomes," Journal of Business Research, Elsevier, vol. 68(9), pages 1869-1877.
    9. repec:dau:papers:123456789/4207 is not listed on IDEAS
    10. Jean-Charles Chebat & Cataldo Zuccaro, 1995. "Attitudes toward items of time budgets as predictors of time uses: The case of men-v-women," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 36(1), pages 75-89, September.
    11. Molintas, Dominique Trual, 2013. "Impact of Globalisation on the British consumer motivations towards luxury commodities: Generation Y in focus," MPRA Paper 98878, University Library of Munich, Germany.
    12. Rose, Gregory M. & Merchant, Altaf & Orth, Ulrich R. & Horstmann, Florian, 2016. "Emphasizing brand heritage: Does it work? And how?," Journal of Business Research, Elsevier, vol. 69(2), pages 936-943.
    13. Makri, Katerina & Schlegelmilch, Bodo B., 2017. "Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay," Journal of Business Research, Elsevier, vol. 80(C), pages 155-163.
    14. Kiran Karande & Altaf Merchant & K. Sivakumar, 2011. "Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 99-116, June.
    15. Fabien Pecot & Altaf Merchant & Pierre Valette-Florence & Virginie de Barnier, 2018. "Cognitive outcomes of brand heritage: A signaling perspective," Post-Print hal-01831914, HAL.
    16. Isidore Bimeme Bengono, 2022. "Governance and Organisational Flexibility at the Junction of African MFIs’ Sustainability Issues," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 23(1), pages 39-50, December.
    17. Denis Guiot, 2001. "Tendance d'âge subjectif : quelle validité prédictive ?," Post-Print halshs-00167929, HAL.
    18. Philipp Simbrunner & Bodo B. Schlegelmilch, 2017. "Moral licensing: a culture-moderated meta-analysis," Management Review Quarterly, Springer, vol. 67(4), pages 201-225, August.
    19. Goodwin, Cathy & Mayo, Michael & Paul Hill, Ronald, 1997. "Salesperson response to loss of a major account: A qualitative analysis," Journal of Business Research, Elsevier, vol. 40(2), pages 167-180, October.
    20. Erdogan Koc & Ahu Yazici Ayyildiz, 2021. "Culture’s Influence on the Design and Delivery of the Marketing Mix Elements in Tourism and Hospitality," Sustainability, MDPI, vol. 13(21), pages 1-18, October.

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