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The Relationship between Prior Brand Knowledge and Information Acquisition Order

Author

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  • Simonson, Itamar
  • Huber, Joel
  • Payne, John

Abstract

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Suggested Citation

  • Simonson, Itamar & Huber, Joel & Payne, John, 1988. "The Relationship between Prior Brand Knowledge and Information Acquisition Order," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 566-578, March.
    • Handle: RePEc:oup:jconrs:v:14:y:1988:i:4:p:566-78
    DOI: 10.1086/209136
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    Citations

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    Cited by:

    1. Martinovici, A., 2019. "Revealing attention - how eye movements predict brand choice and moment of choice," Other publications TiSEM 7dca38a5-9f78-4aee-bd81-c, Tilburg University, School of Economics and Management.
    2. Lee, Hanjoon & Herr, Paul M. & Kardes, Frank R. & Kim, Chankon, 1999. "Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use," Journal of Business Research, Elsevier, vol. 45(1), pages 75-88, May.
    3. Ozer, Muammer, 2009. "The roles of product lead-users and product experts in new product evaluation," Research Policy, Elsevier, vol. 38(8), pages 1340-1349, October.
    4. Fernando, Angeline Gautami & Aw, Eugene Cheng-Xi, 2023. "What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    5. van Rijnsoever, Frank J. & Castaldi, Carolina & Dijst, Martin J., 2012. "In what sequence are information sources consulted by involved consumers? The case of automobile pre-purchase search," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 343-352.
    6. Krishnamurthy, Anup & Kumar, S. Ramesh, 2018. "Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 149-156.
    7. Ofer Mintz & Imran S. Currim & Ivan Jeliazkov, 2013. "Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior," Marketing Science, INFORMS, vol. 32(5), pages 716-732, September.
    8. Zhu, Weiwei & Wei, Jiuchang & Zhao, Dingtao, 2016. "Anti-nuclear behavioral intentions: The role of perceived knowledge, information processing, and risk perception," Energy Policy, Elsevier, vol. 88(C), pages 168-177.
    9. Carl Obermiller & Alan Sawyer, 2011. "The effects of advertisement picture likeability on information search and brand choice," Marketing Letters, Springer, vol. 22(2), pages 101-113, June.
    10. Ozer, Muammer, 2008. "Improving the accuracy of expert predictions of the future success of new internet services," European Journal of Operational Research, Elsevier, vol. 184(3), pages 1085-1099, February.
    11. Gilbride, Timothy J. & Currim, Imran S. & Mintz, Ofer & Siddarth, S., 2016. "A Model for Inferring Market Preferences from Online Retail Product Information Matrices," Journal of Retailing, Elsevier, vol. 92(4), pages 470-485.

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