Ambiguity, Processing Strategy, and Advertising-Evidence Interactions
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DOI: 10.1086/209221
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Cited by:
- Korschun, Daniel & Du, Shuili, 2013. "How virtual corporate social responsibility dialogs generate value: A framework and propositions," Journal of Business Research, Elsevier, vol. 66(9), pages 1494-1504.
- Paul W. Ballantine & Lucie K. Ozanne & Rachel Bayfield, 2019. "Why Buy Free? Exploring Perceptions of Bottled Water Consumption and Its Environmental Consequences," Sustainability, MDPI, vol. 11(3), pages 1-11, February.
- Jean-Charles Pillet & Federico Pigni & Claudio Vitari, 2017. "Learning About Ambiguous Technologies: Conceptualization And Research Agenda," Post-Print halshs-01923653, HAL.
- Soojung Kim & Jiyang Bae, 2016. "Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators," International Journal of Corporate Social Responsibility, Springer, vol. 1(1), pages 1-14, December.
- Md Shamim Hossain & Mst Farjana Rahman, 2023. "Customer Sentiment Analysis and Prediction of Insurance Products’ Reviews Using Machine Learning Approaches," FIIB Business Review, , vol. 12(4), pages 386-402, December.
- Sergio Carvalho & Etayankara Muralidharan & Hari Bapuji, 2015. "Corporate Social ‘Irresponsibility’: Are Consumers’ Biases in Attribution of Blame Helping Companies in Product–Harm Crises Involving Hybrid Products?," Journal of Business Ethics, Springer, vol. 130(3), pages 651-663, September.
- Onesun Steve Yoo & Rakesh Sarin, 2018. "Consumer Choice and Market Outcomes Under Ambiguity in Product Quality," Marketing Science, INFORMS, vol. 37(3), pages 445-468, May.
- Davies, Antony & Cline, Thomas W., 2005. "A consumer behavior approach to modeling monopolistic competition," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 797-826, December.
- Jinwoo Kim & Jungwon Lee & Jae Yun Moon, 2001. "What Makes People Visit Internet Stores Again? Customer Loyalty for Purchase Involvements for Electronic Commerce," Vision, , vol. 5(1_suppl), pages 14-23, January.
- Rajesh Bagchi & Sung H. Ham & Chuan He, 2020. "Strategic Implications of Confirmation Bias‐Inducing Advertising," Production and Operations Management, Production and Operations Management Society, vol. 29(6), pages 1573-1596, June.
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