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"May Your Life Be Marvelous:" English Language Labelling and the Semiotics of Japanese Promotion

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  • Sherry, John F, Jr
  • Camargo, Eduardo G

Abstract

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  • Sherry, John F, Jr & Camargo, Eduardo G, 1987. ""May Your Life Be Marvelous:" English Language Labelling and the Semiotics of Japanese Promotion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 174-188, September.
    • Handle: RePEc:oup:jconrs:v:14:y:1987:i:2:p:174-88
    DOI: 10.1086/209104
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    Cited by:

    1. Mario Daniele Amore & Mircea Epure & Orsola Garofalo, 2023. "Organizational identity and performance: An inquiry into nonconforming company names," Economics Working Papers 1870, Department of Economics and Business, Universitat Pompeu Fabra.
    2. Rosa, F. & Sillani, S. & Nassivera, F. & Vasciaveo, M., 2014. "Language, Ethnical Identity and Consumer Behavior: A Cross-Cultural Study of Marketing Communication in the Region FVG," 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 199364, International European Forum on System Dynamics and Innovation in Food Networks.
    3. Witkowski, Terrence H. & Kellner, Joachim, 1998. "Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States," Journal of Business Research, Elsevier, vol. 42(2), pages 167-174, June.
    4. Arnold, Stephen J. & Handelman, Jay & Tigert, Douglas J., 1996. "Organizational legitimacy and retail store patronage," Journal of Business Research, Elsevier, vol. 35(3), pages 229-239, March.
    5. Celhay, Franck & Cheng, Peiyao & Masson, Josselin & Li, Wenhua, 2020. "Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 108-128.

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