IDEAS home Printed from https://ideas.repec.org/e/ppu105.html
   My authors  Follow this author

Ioan-Matei Purcarea

Personal Details

First Name:Ioan-Matei
Middle Name:
Last Name:Purcarea
Suffix:
RePEc Short-ID:ppu105
[This author has chosen not to make the email address public]
http://www.zimp.ro

Affiliation

Facultatea de Management-Marketing
Universitatea Româno-Americană

Bucureşti, Romania
https://www.rau.ro/facultatea-de-management-marketing/
RePEc:edi:fmrauro (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Theodor Purcărea & Valeriu Ioan-Franc & Ştefan-Alexandru Ionescu & Ioan Matei Purcărea & Victor Lorin Purcărea & Irina Purcărea & Maria Cristina Mateescu-Soare & Otilia-Elena Platon & Anca-Olguța Orza, 2022. "Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It," Post-Print hal-03604212, HAL.

Articles

  1. PURCAREA, Ioan Matei, 2024. "Redefining Marketing While Advancing on the Path to AI Innovation, Better Assessing AI Model Performance," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(2), pages 21-28, June.
  2. PURCAREA, Ioan Matei, 2024. "Challenges for Modern Marketing and E-Commerce Merchandising," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(1), pages 17-23, March.
  3. PURCAREA, Ioan Matei, 2024. "Brand and CX Management Challenged to Comprehend the Phygital Customers’ Journey: Blending Brand and CX Governance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(3), pages 33-41, September.
  4. PURCAREA, Ioan Matei, 2024. "Phigital Retail Under Pressure to Streamlining Shoppers’ Path to Purchase Based on AI Integration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(2), pages 34-40, June.
  5. PURCAREA, Ioan Matei, 2024. "Ensuring digital marketing performance improvement, making difference between today’s and tomorrow’s marketing function," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(3), pages 11-17, August.
  6. PURCAREA, Ioan Matei, 2024. "Marketing at the Crossroad: Digital Workforce Focused on AI Integration, Leveraging E-Commerce Personalization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(4), pages 14-21, December.
  7. PURCAREA, Ioan Matei, 2024. "A Shift in Retail Perspective Considering Customers’ Three-Dimensionality," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(1), pages 38-44, March.
  8. PURCAREA, Ioan Matei, 2024. "Marketers’ Socio-Technical Perspective Approach of the Phygital Retail Complex System," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(4), pages 41-47, December.
  9. PURCAREA, Ioan Matei, 2023. "E-Commerce, Marketing Technology Stake, and Improved DCX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 30-40, February.
  10. PURCAREA, Ioan Matei, 2023. "Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 25-32, March.
  11. PURCAREA, Ioan Matei, 2023. "E-Commerce Business Under Pressure To Grow," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 24-30, July.
  12. PURCAREA, Ioan Matei, 2023. "Measuring the Impact of E-Commerce on the Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 43-48, February.
  13. PURCAREA, Ioan Matei, 2023. "E-Commerce, E-Fulfillment, Last Mile Delivery and CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 37-46, September.
  14. PURCAREA, Ioan Matei, 2023. "The Paradigm Shift in E-Commerce Within the Context of the New AI Space Race," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(3), pages 33-39, August.
  15. PURCAREA, Ioan Matei, 2023. "E-Commerce Personalization and Digital Merchandising Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 14-22, December.
  16. PURCAREA, Ioan Matei, 2023. "Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(4), pages 42-50, December.
  17. Loredana Larisa Văduva (Ene) & Ana-Maria Nedelcu & Daniela Stancu (Zamfir) & Cristinel Bălan & Ioan-Matei Purcărea & Mihaela Gurău & Daniel Alin Cristian, 2023. "Digital Technologies for Public Health Services after the COVID-19 Pandemic: A Risk Management Analysis," Sustainability, MDPI, vol. 15(4), pages 1-14, February.
  18. PURCAREA, Ioan Matei, 2023. "For Nearly a Decade of Advocacy for E-Commerce and M-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(2), pages 32-36, July.
  19. PURCAREA, Ioan Matei, 2022. "E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(4), pages 40-55, December.
  20. PURCAREA, Ioan Matei, 2022. "Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 41-57, April.
  21. Ioan Matei, Purcarea, 2022. "Disruptive Technologies And E-Commerce For A Lean Transition To The Post-Pandemic World," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 211-218.
  22. PURCAREA, Ioan Matei, 2022. "The Digital Transformation and e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(2), pages 40-67, July.
  23. Theodor Purcărea & Valeriu Ioan-Franc & Ştefan-Alexandru Ionescu & Ioan Matei Purcărea & Victor Lorin Purcărea & Irina Purcărea & Maria Cristina Mateescu-Soare & Otilia-Elena Platon & Anca-Olguța Orza, 2022. "Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It," Sustainability, MDPI, vol. 14(3), pages 1-51, January.
  24. PURCAREA, Ioan Matei, 2022. "Digital Customer Engagement, CX Future and the Advance of the Metaverse-Related Activities Including in E-Commerce Retail," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(3), pages 13-21, October.
  25. PURCAREA, Ioan Matei, 2022. "The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(2), pages 40-50, June.
  26. PURCAREA, Ioan Matei, 2022. "Digital Twins, Web3, Metaverse, Value Innovation and E-Commerce retail," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(3), pages 41-47, October.
  27. PURCAREA, Ioan Matei, 2022. "E-Commerce Development and Entering the Path to NeXT Commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(4), pages 40-53, December.
  28. PURCAREA, Ioan Matei, 2022. "Shaping the Future of E-Commerce in Relation with the Data Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(2), pages 16-30, July.
  29. PURCAREA, Ioan Matei, 2022. "Agile Marketing and Empowered E-Commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(1), pages 15-25, March.
  30. PURCAREA, Ioan Matei, 2021. "The Impact of Robotics on E-commerce, and the Challenge of Delivering Great CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(3), pages 14-39, October.
  31. PURCAREA, Ioan Matei, 2021. "Considerations regarding the effects of Industrie 4.0 on e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 34-112, December.
  32. Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.
  33. PURCAREA, Ioan Matei, 2021. "The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 33-43, August.
  34. PURCAREA, Ioan Matei, 2021. "Digital Maturity improved by Digital Marketing in Harmony with e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 13-24, December.
  35. PURCAREA, Ioan Matei, 2021. "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 32-42, January.
  36. PURCAREA, Ioan Matei, 2021. "The Effects of Industrie 4.0 on e-commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(3), pages 49-172, November.
  37. PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.
  38. PURCAREA, Ioan Matei, 2021. "E-Commerce Contribution In Sustainable Development: Towards A New Era Of Safe And More Sustainable Products," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 61-100, April.
  39. PURCAREA, Ioan Matei, 2021. "E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(4), pages 38-51, December.
  40. PURCAREA, Ioan Matei, 2021. "Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 35-53, April.
  41. PURCAREA, Ioan Matei, 2021. "Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 16-31, August.
  42. PURCAREA, Ioan Matei, 2020. "Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 30-39, November.
  43. PURCAREA, Ioan Matei, 2020. "Marketing transformation under the pressure of the new technologies and emotions impact on decision making," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(4), pages 13-22, December.
  44. PURCAREA, Ioan Matei, 2020. "Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 33-49, July.
  45. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 08-20, July.
  46. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 11-26, March.
  47. PURCAREA, Ioan Matei, 2020. "Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 32-49, December.
  48. PURCAREA, Ioan Matei, 2019. "Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 28-37, March.
  49. PURCAREA, Ioan Matei, 2019. "The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(4), pages 12-21, December.
  50. PURCAREA, Ioan Matei, 2019. "Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(2), pages 14-21, June.
  51. PURCAREA, Ioan Matei, 2019. "Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(3), pages 11-22, September.
  52. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital marketers challenged to drive results within the connected world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 08-13, September.
  53. PURCAREA, Ioan Matei, 2018. "Digital marketers are going beyond the traditional DX metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 11-18, December.
  54. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers and the Challenge of Optimizing Omni channel CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 11-17, March.
  55. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 07-15, June.
  56. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital Marketers at the Intersection of Digital Transformation with CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 20-26, December.
  57. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital marketing challenged by delivering value in the flux business environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(2), pages 07-13, June.
  58. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital intelligence and digital marketing effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 12-17, March.
  59. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(3), pages 07-21, September.
  60. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Digital marketing capabilities in today's evolving digital world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 07-16, September.
  61. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 08-15, December.
  62. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Engineering the Digital Transformation of Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 06-14, June.
  63. RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Organizing for digital marketing success in tourism," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 22-27, December.
  64. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Marketers, challenged to meeting digital priorities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 07-14, December.
  65. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital marketing, addressability and time, the new currency for CMOs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 15-20, June.
  66. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital Marketing, Digital Disruption, and the New Rules of Digitization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 11-17, March.
  67. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital Marketer: Facing Digital Marketing Opportunities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 20-25, September.
  68. RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Reaching Travelers Through Digital Marketing Channels," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 26-31, September.
  69. RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Digital Tourism on the Way to Digital Marketing Success," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 30-37, June.
  70. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014. "Digital Marketing and the Pillars of Shopper Experience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(2), pages 09-13, June.
  71. PURCAREA, Ioan Matei, 2014. "An Interview with Matthew R. Lee, Psychology Professor, James Madison University," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 45-47, September.
  72. PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta, 2014. "Chief Marketing Officer and the Challenge of Digital Maturity," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 28-36, September.
  73. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014. "Digital Marketing and a Better Understanding of the Consumer Mobile Journey," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 15-21, December.
    RePEc:hmm:journl:v:13:y:2023:i:3:p:30-40 is not listed on IDEAS

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Theodor Purcărea & Valeriu Ioan-Franc & Ştefan-Alexandru Ionescu & Ioan Matei Purcărea & Victor Lorin Purcărea & Irina Purcărea & Maria Cristina Mateescu-Soare & Otilia-Elena Platon & Anca-Olguța Orza, 2022. "Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It," Post-Print hal-03604212, HAL.

    Cited by:

    1. Sehgal, Nidhi & Jham, Vimi & Malhotra, Gunjan, 2023. "Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Răzvan-Andrei Corboș & Ovidiu-Iulian Bunea & Monica Triculescu & Sorina Ioana Mișu, 2024. "Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior," Sustainability, MDPI, vol. 16(9), pages 1-20, May.
    3. Teodora Fuerescu & Cristina Veith, 2023. "Exploring Generation Z’s Vision of the Ideal Employer," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 37(1), pages 23-26, May.
    4. Zhen Zhang, 2024. "Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
    5. Konstantinos I. Roumeliotis & Nikolaos D. Tselikas & Dimitrios K. Nasiopoulos, 2023. "Unveiling Sustainability in Ecommerce: GPT-Powered Software for Identifying Sustainable Product Features," Sustainability, MDPI, vol. 15(15), pages 1-26, August.
    6. Harry Jeong & Kwangsoo Shin, 2022. "How Does Adolescents’ Usage of Social Media Affect Their Dietary Satisfaction?," IJERPH, MDPI, vol. 19(6), pages 1-14, March.
    7. Ganesh Dash & Chetan Sharma & Shamneesh Sharma, 2023. "Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP)," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    8. Wutthiya Aekthanate Srisathan & Sasichakorn Wongsaichia & Nathateenee Gebsombut & Phaninee Naruetharadhol & Chavis Ketkaew, 2023. "The Green-Awakening Customer Attitudes towards Buying Green Products on an Online Platform in Thailand: The Multigroup Moderation Effects of Age, Gender, and Income," Sustainability, MDPI, vol. 15(3), pages 1-30, January.
    9. Sikandar Ali Qalati & Belem Barbosa & Pankaj Deshwal, 2024. "Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings," Sustainability, MDPI, vol. 16(7), pages 1-9, March.
    10. Gunjan Malhotra & Vimi Jham & Nidhi Sehgal, 2022. "Does Psychological Ownership Matter? Investigating Consumer Green Brand Relationships through the Lens of Anthropomorphism," Sustainability, MDPI, vol. 14(20), pages 1-15, October.
    11. PURCAREA, Theodor Valentin, 2022. "Customer Experience and Uncertainty, the Phygital CX Framework, Economics and the Paradoxes of the Evolution We Are In," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 10-13, April.
    12. Tommaso Gallo & Francesco Pacchera & Chiara Cagnetti & Cecilia Silvestri, 2023. "Do Sustainable Consumers Have Sustainable Behaviors? An Empirical Study to Understand the Purchase of Food Products," Sustainability, MDPI, vol. 15(5), pages 1-21, March.
    13. PURCAREA, Theodor Valentin, 2023. "Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 5-9, March.
    14. Muhammad Babar Shahzad & Imran Bashir Dar & Raniyah Wazirali, 2023. "The Fear of the Known and Unknown in Being the Sustainable Business: Environmental Concern Reflected by Axfood (Sweden)," Sustainability, MDPI, vol. 15(6), pages 1-9, March.
    15. Ruben Wahyu Santoso & Hotlan Siagian & Zeplin Jiwa Husada Tarigan & Ferry Jie, 2022. "Assessing the Benefit of Adopting ERP Technology and Practicing Green Supply Chain Management toward Operational Performance: An Evidence from Indonesia," Sustainability, MDPI, vol. 14(9), pages 1-21, April.
    16. Han, Myat Su & Hampson, Daniel Peter & Wang, Yonggui & Wang, Hong, 2022. "Consumer confidence and green purchase intention: An application of the stimulus-organism-response model," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    17. Nhat Tram Phan-Le & Linda Brennan & Lukas Parker, 2024. "An Integrated Model of the Sustainable Consumer," Sustainability, MDPI, vol. 16(7), pages 1-27, April.

Articles

  1. Theodor Purcărea & Valeriu Ioan-Franc & Ştefan-Alexandru Ionescu & Ioan Matei Purcărea & Victor Lorin Purcărea & Irina Purcărea & Maria Cristina Mateescu-Soare & Otilia-Elena Platon & Anca-Olguța Orza, 2022. "Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It," Sustainability, MDPI, vol. 14(3), pages 1-51, January.
    See citations under working paper version above.
  2. PURCAREA, Ioan Matei, 2022. "Agile Marketing and Empowered E-Commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(1), pages 15-25, March.

    Cited by:

    1. PURCAREA, Theodor, 2024. "Placing Continuous Emphasis on Resilience, Agility and Innovation, Effectively Managing Technological Priorities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(3), pages 04-07, August.

  3. Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2023. "Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 5-9, March.

  4. PURCAREA, Ioan Matei, 2021. "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 32-42, January.

    Cited by:

    1. PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.

  5. PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.

    Cited by:

    1. PURCAREA, Ioan Matei, 2021. "The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 33-43, August.

  6. PURCAREA, Ioan Matei, 2021. "Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 35-53, April.

    Cited by:

    1. Piccarozzi, Michela & Silvestri, Luca & Silvestri, Cecilia & Ruggieri, Alessandro, 2024. "Roadmap to Industry 5.0: Enabling technologies, challenges, and opportunities towards a holistic definition in management studies," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    2. PURCAREA, Ioan Matei, 2021. "Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 16-31, August.
    3. PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.

  7. PURCAREA, Ioan Matei, 2020. "Marketing transformation under the pressure of the new technologies and emotions impact on decision making," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(4), pages 13-22, December.

    Cited by:

    1. PURCAREA, Ioan Matei, 2021. "Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 16-31, August.

  8. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 11-26, March.

    Cited by:

    1. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 08-20, July.

  9. PURCAREA, Ioan Matei, 2020. "Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 32-49, December.

    Cited by:

    1. PURCAREA, Ioan Matei, 2021. "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 32-42, January.

  10. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital Marketers at the Intersection of Digital Transformation with CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 20-26, December.

    Cited by:

    1. PURCAREA, Ioan Matei, 2020. "Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 30-39, November.

  11. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Engineering the Digital Transformation of Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 06-14, June.

    Cited by:

    1. PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.

  12. RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Organizing for digital marketing success in tourism," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 22-27, December.

    Cited by:

    1. PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.

  13. RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Reaching Travelers Through Digital Marketing Channels," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 26-31, September.

    Cited by:

    1. PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.

  14. RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Digital Tourism on the Way to Digital Marketing Success," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 30-37, June.

    Cited by:

    1. PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. For general information on how to correct material on RePEc, see these instructions.

To update listings or check citations waiting for approval, Ioan-Matei Purcarea should log into the RePEc Author Service.

To make corrections to the bibliographic information of a particular item, find the technical contact on the abstract page of that item. There, details are also given on how to add or correct references and citations.

To link different versions of the same work, where versions have a different title, use this form. Note that if the versions have a very similar title and are in the author's profile, the links will usually be created automatically.

Please note that most corrections can take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.